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Fundamentals of Marketing notes (1st edition)

Paul Baines, Chris Fill - ISBN: 9780198748571

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View all 28 notes for Fundamentals of Marketing, written by Paul Baines, Chris Fill. All Fundamentals of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Fundamentals of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Micro environment marketing & management
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This document contains a summary of the book fundamentals of marketing and the class powerpoints for the classes micro marketing and micro management. These notes were made for my own exam earlier this year. All credits for the information go to the book and the lecturers

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Marketing
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This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...

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Chapter 10: Managing Channels and Distribution
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 10: Managing Channels and Distribution

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Fundamentals of Marketing Summary
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Detailed summary of the Fundamentals of Marketing book from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti in English Gedetailleerde samenvatting van het Fundamentals of Marketing boek van Paul Baines, Chris Fill, Sara Rosengren, en Paolo Antonetti in het Engels

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Chapter 1: Marketing Principles and Society
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 1: Marketing Principles and Society

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Chapter 6: Proposition and Branding Decisions
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 6: Proposition and Branding Decisions

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Chapter 7: Pricing and Value Creation
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation

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Chapter 8: Marketing Communications Principles
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 8: Marketing Communications Principles

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Chapter 9: Managing Marketing Communications
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 9: Managing Marketing Communications

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Chapter 10: Managing Channels and Distribution
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Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 10: Managing Channels and Distribution

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Summary Fundamentals of Marketing

Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos