Frans folkvord Samenvattingen, Aantekeningen en Examens

Summary of lecture notes, articles and the book 2022 -- Part of the Master Communication and Information Sciences at Tilburg University.

This summary contains all relevant material for the exam, including the lectures, guest lectures and the mandatory literature of the Master course (Digital) Food Marketing

These two documents provide a summary of the course 'Digital Food Marketing' lectured by Frans Folkvord. It includes both an extensive (+/-34 pages) and smaller (14 pages) summary including all exam material of the course. These summaries have provided me with an individual exam score of 9.2.

Lecture Notes for Digital Food Marketing classes in 2020/2021. Still relevant for 2021/2022. Exam grade 9,2 - overall grade 8,5 using this summary + my readings summary. Some of the topics touched upon: - Nudging - Social Marketing - Cialdini's principles - PCMC-Model - DSMM-Model - Incentive sensitization theory - Advertising literacy - Dual process Theory - Go/no-go Task Note: document initially not intended for publishing. May include some personal notes on the quality o...

This is an really extensive summary of the masters course Digital Food Marketing written in sept/oct 2021. It includes all lectures (during block 1 of the year 2021/2022), guest lectures and reading materials. I also used all other summaries I could find, to make the most extensive one.

A summary of the course Digital Food Marketing. The notes from the lectures as well as the main information of all articles and the book "The Psychology of Food Marketing and Overeating" are provided in this summary. Examples to clarify the information are included.

Summary of the course Digital Food Marketing in the study year 2020/2021. This summary includes all the lectures given from september till october, summaries of the chapters out of the book written by F. Folkford and summaries of the literature that had to be read. Concludingly, this summary comprises all the material for the exam for this course in October. Good luck!

This summary covers all 7 chapters from the book 'The Psychology of Food Marketing and (Over)eating'. It contains all the important information.

In this summary, I have summarised all lectures, including the guest lectures. I have also added some literature (in blue). Good luck!

This summary will help you to effectively study for the exam, it contains all the important information for the required readings. In this way you will not need to read the articles & book chapters anymore yourself.