Digital Food Marketing - Literature
Lecture 1 – Introduction and History of Food Marketing...................................................................2
eBook – Introduction......................................................................................................................2
Other notes from lecture................................................................................................................2
Lecture 2 – Mix of Food Marketing.....................................................................................................4
Powell, Harris & Fox (2013) – Food marketing expenditures aimed at youth: putting the numbers
in context........................................................................................................................................4
Cairns, Angus, Hastings & Caraher (2013) – Systematic reviews of the evidence on the nature,
extent and effects of food marketing to children...........................................................................5
Other notes from lecture................................................................................................................7
Lecture 3 – Effects of Food Marketing on Eating Behaviour.............................................................10
eBook Ch. 1 – Food marketing to young children.........................................................................10
eBook Ch. 2 – Food marketing to adolescents and young adults..................................................12
eBook Ch. 3 – Children’s rights with regard to food marketing....................................................15
eBook Ch. 4 – Regulations and their effectiveness.......................................................................16
Other notes from lecture..............................................................................................................18
Guest Lecture – Healthy Temptations (Roel Hermans – Leefstijl Lab)..........................................20
Lecture 4 – Theoretical understanding of Food Marketing I.............................................................23
Buijzen, Van Reijmersdal & Owen (2010) – Introducing the PCMC Model: An investigative
framework for young people’s processing of commercialized media content.............................24
Valkenburg & Peter (2013) – The Differential Susceptibility to Media Effects Model...................29
Other notes from lecture..............................................................................................................33
Lecture 5 – Theoretical understanding of Food Marketing II............................................................34
Folkvord et al. (2016) – Food advertising and eating behaviour in children.................................34
Montgomery et al. (2011) – Food marketing in the digital age: A conceptual framework and
agenda for research......................................................................................................................37
Guest lecture – Big Data & Machine Learning (Bob Peulen – Oracle/Nielsen).............................39
Lecture 6 – Advertising Literacy and Cognitive Processes Reducing Impact.....................................42
eBook Ch. 5 – Improving advertising literacy and effectiveness...................................................44
eBook Ch. 6 – Empowering consumers to choose what they want..............................................47
Lecture 7 – Healthy Food Promotion and Q&A.................................................................................49
Folkvord (2019) – Systematically testing the effects of promotion techniques on children’s fruit
and vegetable intake on the long term: A protocol study of a multicenter randomized controlled
trial...............................................................................................................................................50
eBook Ch. 7 – The promotion of healthy foods............................................................................51
Other notes from lecture..............................................................................................................53
1
Lecture 1 – Introduction and History of Food Marketing...................................................................2
eBook – Introduction......................................................................................................................2
Other notes from lecture................................................................................................................2
Lecture 2 – Mix of Food Marketing.....................................................................................................4
Powell, Harris & Fox (2013) – Food marketing expenditures aimed at youth: putting the numbers
in context........................................................................................................................................4
Cairns, Angus, Hastings & Caraher (2013) – Systematic reviews of the evidence on the nature,
extent and effects of food marketing to children...........................................................................5
Other notes from lecture................................................................................................................7
Lecture 3 – Effects of Food Marketing on Eating Behaviour.............................................................10
eBook Ch. 1 – Food marketing to young children.........................................................................10
eBook Ch. 2 – Food marketing to adolescents and young adults..................................................12
eBook Ch. 3 – Children’s rights with regard to food marketing....................................................15
eBook Ch. 4 – Regulations and their effectiveness.......................................................................16
Other notes from lecture..............................................................................................................18
Guest Lecture – Healthy Temptations (Roel Hermans – Leefstijl Lab)..........................................20
Lecture 4 – Theoretical understanding of Food Marketing I.............................................................23
Buijzen, Van Reijmersdal & Owen (2010) – Introducing the PCMC Model: An investigative
framework for young people’s processing of commercialized media content.............................24
Valkenburg & Peter (2013) – The Differential Susceptibility to Media Effects Model...................29
Other notes from lecture..............................................................................................................33
Lecture 5 – Theoretical understanding of Food Marketing II............................................................34
Folkvord et al. (2016) – Food advertising and eating behaviour in children.................................34
Montgomery et al. (2011) – Food marketing in the digital age: A conceptual framework and
agenda for research......................................................................................................................37
Guest lecture – Big Data & Machine Learning (Bob Peulen – Oracle/Nielsen).............................39
Lecture 6 – Advertising Literacy and Cognitive Processes Reducing Impact.....................................42
eBook Ch. 5 – Improving advertising literacy and effectiveness...................................................44
eBook Ch. 6 – Empowering consumers to choose what they want..............................................47
Lecture 7 – Healthy Food Promotion and Q&A.................................................................................49
Folkvord (2019) – Systematically testing the effects of promotion techniques on children’s fruit
and vegetable intake on the long term: A protocol study of a multicenter randomized controlled
trial...............................................................................................................................................50
eBook Ch. 7 – The promotion of healthy foods............................................................................51
Other notes from lecture..............................................................................................................53
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