Clv Samenvattingen, Aantekeningen en Examens

BCG Growth-Share Matrix correct answers Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy correct answers Asks the question - What businesses should we be in? Strategic Business Unit Strategy correct answers Asks - How do we compete effectively against the competitors? Functional Strategy correct answers strategy by which managers in spec...

A fitness professional is constructing a virtual training environment in their home. They intend to conduct their coaching sessions via video conferencing technology and the room they are going to record the sessions in is lit entirely by natural light. What primary consideration needs to be made about filming in this space? The time of day the filming is performed For a waist measurement, where should the tape measure be placed? widest portion of the hips What should be consider...

Een uitgebreide samenvatting van het basisboek data-driven marketing inclusief plaatjes.

Summary of Module 1 - Module 5 of Customer Analytics 2023/2024 of the lecture slides, theory in the labs and some additional explanations.

(cijfer 7.7) Deze samenvatting is geschreven voor het vak OE152 Marketing Metrics en bestaat uit de hoofdstukken 2,3,4,5,6,7,8 en 11. Alles wat je moet weten voor de toets. Ik zou het erg fijn vinden als je een recensie achterlaat!

This contains the notes/summary of all lectures, week 1-7, from Managing Customer Experience and Value, for RUG-students. Summary of all the required articles is also available.

Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...

Summary of the 4 articles of week 1 of MCEV, for RUG-students. The summarized articles are: Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...

Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. Morgan, N. A., & Rego, L. L. (2006). The value of different cu...

NASM Virtual Coaching Final Exam Version 1 (Latest 2023/ 2024 Update) Questions and Verified Answers | 100% Correct| Grade A Q: Which type of lead has provided the business with their contact information in exchange for an offer from the company? Answer: Hot lead Q: For pushing and pulling assessments, a resistance band should be chosen based on the client's ability to perform a minimum of how many repetitions? Answer: 20 Q: What is the smallest fragment that makes ...