Samenvatting
Summary Lecture 5 - Managing Customer Value
- Instelling
- Radboud Universiteit Nijmegen (RU)
Lecture 5 introduces the notion of customer value and elabortes on the different ways to manage it. This summary includes class and slides notes along with a summary of the important key intakes from the literature that is relevent to the lecture: - The Customer Pyramid: creating and serving profi...
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