Radboud Universiteit Nijmegen (RU) &bullet; Master Marketing

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This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).

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• 24 pagina's's •
door britjes •
geupload 06-10-2023

Summary for the Marketing Performance exam

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This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

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• 53 pagina's's •
door Vincee7 •
geupload 09-11-2022

Lectures M&I Tot en met lecture 7

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Radboud Universiteit Nijmegen • Marketing Performance

Voorbeeld 4 van de 53 pagina's

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Mega uitgebreid zijn de lectures omschreven tot aan de voorbeelden toe. 'bijna' letterlijk getranscribeerd. Ook is er aangegeven welke artikelen belangrijk zijn voor het tentamen en welke onderdelen je moet kennen. *Tot en met lecture 7. Door middel van deze lectures heb ik een 8.0 gehaald.

College aantekeningen
• 5 pagina's's •
door sule-deniz •
geupload 28-01-2022

Summary Eliëns (2018): Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD

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Radboud Universiteit Nijmegen • Marketing & Innovation

The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.

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• 3 pagina's's •
door KasRongen •
geupload 13-01-2022

Summary of the articles of Lei et al 2008 and Aaker et al 2000

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Radboud Universiteit Nijmegen • Marketing & Innovation

The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.

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• 4 pagina's's •
door KasRongen •
geupload 31-12-2021

Summary clips and exam preparation MMSM

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Radboud Universiteit Nijmegen • International Brand Management

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Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.