Methodology for Marketing and Strategy Research (MAN-MMA032A)

Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.

Een samenvatting van de hoorcolleges, mijn eigen aantekeningen, de filmpjes van Vera en de opdrachten.

Summary table with all the methods: factor analysis, AN(C)OVA, MANOVA, Multiple regression analysis, SEM (PLS). All the useful threshold values are in there to assess SPSS output.

Mindmap summary for the course Methodology for Marketing and Strategy Research (MMSR). Includes factor analysis, (M)AN(C)OVA, multiple regression analysis and SEM/PLS path modelling.