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Marketing Performance (MAN-MMA025)

Radboud Universiteit Nijmegen (RU)

Hier vind je de beste samenvattingen om te slagen voor Marketing Performance (MAN-MMA025). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Marketing Performance summary of the 14 core articles.

  • Samenvatting

    Marketing Performance summary of the 14 core articles.

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    20
    oktober 2025
    2025/2026
  • The 14 articles in this summary have each been summarized in a clear, structured table format. Every table provides a concise yet complete overview of the article’s core logic, including its main idea or research question, theoretical foundation, conceptual model, key findings, and managerial implications. Together, these summaries allow for a quick but thorough understanding of how each study is built up and how it contributes to the broader Marketing Performance literature.
  • MStudent3
    €5,16 Meer Info
Summary Articles - Marketing Performance

  • Samenvatting

    Summary Articles - Marketing Performance

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    16
    september 2025
    2024/2025
  • This summary gives an overview of each article mentioned by the professor. All the articles can be found in the roadmap again. Each article is very concise summarized with all the important details on one page. All articles that are connected or have the same topic are linked by colors.
  • vyneegilissen
    €8,23 Meer Info
Summary, Lectures & Articles - Marketing Performance: MAN-MMA025

  • Samenvatting

    Summary, Lectures & Articles - Marketing Performance: MAN-MMA025

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    49
    september 2025
    2024/2025
  • This clear and concise summary covers all the essential theories, models, and cases from the Marketing Performance course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to the master key topics, including the important model of Katsikeas. Perfect for students who want to study efficiently and pass the course with confidence.
  • thomasdenotter2000
    €5,98 Meer Info
Marketing Performance - Practice Questions (MAN-MMA025)

  • Samenvatting

    Marketing Performance - Practice Questions (MAN-MMA025)

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    2
    30
    oktober 2024
    2024/2025
  • In this document, practice questions have been created for the 14 articles for Marketing Performance. For each article there is a table with a number of practice questions that cover the most important topics of the article. All conceptual models of the articles have also been added. By practicing/learning these questions you will be well prepared for your exam.
  • MStudent3
    €5,98 Meer Info
Summary articles Marketing Performance Radboud University

  • Samenvatting

    Summary articles Marketing Performance Radboud University

  • 5.0
    (1)
    5.0
    4
    36
    januari 2024
    2023/2024
  • Sammary all articles Marketing Performance Radboud University
  • yvonnebruil
    €7,08 Meer Info
Summary for the Marketing Performance exam

  • Samenvatting

    Summary for the Marketing Performance exam

  • 4.0
    (3)
    4.0
    18
    53
    november 2022
    2022/2023
  • This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...
  • Vincee7
    €9,98 Meer Info
Marketing performance extra verplichte artikelen

  • Voordeelbundel

    Marketing performance extra verplichte artikelen

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    1
    4
    oktober 2021
  • Alle artikelen die niet in de andere samenvattingen staan. INCL BALDUCCI (geüpload 21/10/21)
  • joostlanghout
    €13,99 Meer Info
Artikel Balducci et al. Unstructured data in marketing
Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

  • Samenvatting

    Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

  • Beschikbaar in een bundel
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    4
    oktober 2021
    2021/2022
    Beschikbaar in een bundel
  • Samenvatting die niet in andere samenvattingen staat want nieuw dit jaar
  • joostlanghout
    €4,49 Meer Info
Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)

  • Samenvatting

    Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)

  • Beschikbaar in een bundel
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    5
    oktober 2021
    2021/2022
    Beschikbaar in een bundel
  • Samenvatting van een verplicht artikel in de master marketing. Is niet te vinden in andere samenvattingen want een nieuw artikel dit jaar.
  • joostlanghout
    €4,49 Meer Info
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