Samenvatting
Summary Psychology of Advertising by Fennis & Stroebe, 2nd edition
- Instelling
- Rijksuniversiteit Groningen (RuG)
For the elective 'Marketing communication', I have written a summary of the book 'psychology of advertising' by bob fennis and wolfgang stroebe (2nd edition). This summary is divided in the 8 chapters and all the relevant subheadings are discussed as well. The key terms that are described in the gl...
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