Unsought product Samenvattingen, Aantekeningen en Examens
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Samenvatting marketing bedrijfskunde rug jaar 1 - Principles of Marketing, Global Edition, 19th edition, 2023
- Samenvatting • 112 pagina's • 2023
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- €9,48
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Zeer goede samenvatting marketing BDK rug jaar 1. Ik heb zelf de toets gehaald met een 9.2 en hierbij echt alleen deze samenvatting geleerd. Ik maak de samenvatting in de vragende vorm. Dit ziet er als volgt uit: 
"Welke vier types consumentenproducten heb je? 
1)	Convenience producten. 
2)	Shopping producten. 
3)	Specialty producten. 
4)	Unsought producten. 
 
 
 
Consumentenproducten – producten en diensten gekocht door uiteindelijke kopers voor persoonlijke consumptie. Vier soorten: ...
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AIPMM CPM Certification Questions and Answers Rated A+
- Tentamen (uitwerkingen) • 11 pagina's • 2023
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AIPMM CPM Certification Questions and Answers Rated A+ Product lifecycle stages 1. Introduction 2. Growth 3. Maturity 4. Decline 
Product manager Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt. 
Product Marketing Manager Act as the voice of customer to the rest of the product team and company. 
Business Model Framework that describes the rationale of how an org. creates, delivers, and captures value 
Reas...
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AIPMM - CPM PRACTICE EXAM 2023
- Tentamen (uitwerkingen) • 14 pagina's • 2023
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- €10,10
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intangibility 
inseparability 
variability 
perishability - Nature and characteristic of a service 
 
Product 
Price 
Promotion 
Place - What are the 4 Kotler's Market Strategies? 
 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - What are Porter's 5 forces? 
 
Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver 
Retire - What are the 7 phases of PLC? 
 
Conceive 
Plan 
Develop 
Qualify - What are the ...
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MGT 103 BATES MIDTERM questions and answers 100% correct
- Tentamen (uitwerkingen) • 9 pagina's • 2023
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MGT 103 BATES MIDTERM questions and answers 100% correct 
marketing 
started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
Eras of marketing 
1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era 
 
 
 
need 
precedes a want; underlying necessity 
-basic physical and psychological needs 
 
 ...
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Samenvatting CE3 operationele marketing hoofdstuk 9 t/m 17 Principes van marketing Kotler
- Samenvatting • 68 pagina's • 2023
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- €15,49
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Een samenvatting voor het vak CE3 operationale marketing gebaseerd op het boek: Principes van marketing door Kotler. In deze samenvatting wordt hoofdstuk 9 t/m 17 uitvoerig beschreven, inclusief begrippenlijst en mini samenvatting aan het eind van elk hoofdstuk. onderwerpen die hierin terugkomen zijn: alle product niveaus, de verschillende marketingsystemen, marketingcommunicatie middelen, VMS, PCDA-cyclus, PLC, productindelingen consumentenproducten, kenmerken van diensten, merkbeleid nieuwe pr...
Terwijl je dit leest heeft een medestudent weer €4,35 verdiend
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BA 317 UO Final Exam Questions and Answers Rated A+
- Tentamen (uitwerkingen) • 62 pagina's • 2023
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- €11,54
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BA 317 UO Final Exam Questions and Answers Rated A+ product anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need 
types of products convenience 
shopping 
specialty 
unsought 
convenience product product we buy frequently with little thought, little searching 
low involvement, quick decisions 
buy based on accessibility & price 
shopping product product not purchased frequently 
increased involvement, more effort expended on se...
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MKTG 201 Final Exam (100% Error-free Answers)
- Tentamen (uitwerkingen) • 11 pagina's • 2023
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What is a Product? correct answers anything that is of VALUE to a consumer and might satisfy a WANT or NEED thru MARKET EXCHANGE 
 
2 main types of product correct answers physical objects (goods) and services 
 
other types of product correct answers organization, ppl, places, ideas 
 
what is a service correct answers intangible activity that satisfies consumer or business user needs 
 
services can not be _________ correct answers inventoried 
 
Services are ____ and _______ at the same time ...
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BUSML 3250 Exam 3 Latest Update Already Passed
- Tentamen (uitwerkingen) • 74 pagina's • 2024
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BUSML 3250 Exam 3 Latest Update 
 
Already Passed 
 
product a good, service, or idea consisting of a bundle of tangible and intangible attributes 
that satisfies consumers' needs and is received in exchange for money or something else of value 
 
good has tangible attributes that a consumer's five senses can perceive 
 
nondurable good an item consumed in one or a few uses, such as food products and fuel 
 
durable good a good that usually lasts over many uses, such as appliances, cars, and 
...
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MKTG 3340 Question and answers 100% correct 2024
- Tentamen (uitwerkingen) • 20 pagina's • 2024
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MKTG 3340 Question and answers 100% correct 2024 Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. 
 
Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. 
 
Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and m...
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BUAD 332 Exam 2 Questions & Answers Solved 100% Correct!!
- Tentamen (uitwerkingen) • 11 pagina's • 2024
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1. New product ideas come from ____. 
a. internal sources, using company R&D 
b. external sources, listening to distributors and suppliers 
c. external sources, watching and listening to customers 
d. Both A and C 
e. All of the above are source of new product ideas - Answer-e. All of the above are source of new 
product ideas. 
Frequent purchases, little planning, low customer involvement, low prices, widespread distribution, and 
convenient locations are characteristics of ____. 
a. shopping p...
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