Unsought product Samenvattingen, Aantekeningen en Examens
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BA 303 Exam #2 Practice Questions and Answers 100% Pass
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BA 303 Exam #2 Practice Questions and Answers 100% Pass 
Product - Correct Answer ️️ -The set of features, functions, and benefits that 
customers purchase. May consist of a combination of tangible and intangible attributes. 
Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- 
Core Product 
-Tangible Product 
-Augmented Product 
Core Product - Correct Answer ️️ -The primary purpose of the product. Why the 
customer buys it (ex. Pen for writing). 
Tan...
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Mktg Again 3340 Final Exam Study Questions 2024.
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Mktg Again 3340 Final Exam Study Questions 2024. 
4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 
 
2 shopping (compares alternatives on criteria like price and #) 
 
3 specialties (makes special effort to search out and buy) 
 
4 unsought (knows ab but does not initially want) 
 
important cuz the classification affects which products consumers buy and the mktg strategies used 
 
Difference ...
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MKTG 181 Final Exam Questions and Answers All Correct
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MKTG 181 Final Exam Questions and Answers All Correct 
Products - Answer-goods, service, or idea consisting of tangible and intangible attributes that satisfies consumers' needs in exchange for money or value 
 
services - Answer-intangible activities that an organization provides to satisfy consumer needs 
 
convivence products - Answer-items purcased frequently, conveniently 
 
shopping - Answer-several alternatives on criteria sch as price, quality, or style 
 
specialty - Answer-items that ...
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mktg again 3340 Review Practice Questions 2024.
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mktg again 3340 Review Practice Questions 2024. 
4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 
 
2 shopping (compares alternatives on criteria like price and #) 
 
3 specialties (makes special effort to search out and buy) 
 
4 unsought (knows ab but does not initially want) 
 
important cuz the classification affects which products consumers buy and the mktg strategies used 
 
Difference b...
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MKTG 181 Final Exam 2023 Questions with Correct Answers
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MKTG 181 Final Exam 2023 Questions with Correct Answers 
Product - Answer-A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value 
 
Consumer products - Answer-Products purchased by the ultimate consumer 
 
Business products - Answer-Also called B2B products or industrial products, are products organizations buy that assist in providing other products for resale 
 
4 T...
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Marketing 3340 Exam 2 Quiz Questions with Correct Answers, Rated A+
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Market Segmentation - Aggregating consumers into groups that have similar needs and will be react similarly to a marketing action 
 
Product Differentiation - Involves the firm using different marketing mix actions such as product features and advertising, to help consumers perceive the product as being different and better than competing products 
 
Three market segmentation strategies - 1. One product and many segments 2.Multiple products in multiple segments 
3. Mass customization 
...
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MKTG Exam 2 Questions and Answers 100% Pass 2024
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MKTG Exam 2 Questions and Answers 
100% Pass 2024 
_____ are goods and services purchased for use either directly or indirectly in the 
production of other goods and services for resale. 
a. Impulse goods 
b. Shopping goods 
c. Business products 
d. Unsought products - Answer- Business products 
Goods and services purchased by the ultimate consumer for personal use are called 
_____ products. 
a. business 
b. primary 
c. consumer 
d. secondary - Answer- consumer 
The determination of whether pen...
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Marketing 2500 Exam 1 WMU (100% Verified)
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what is marketing? correct answers definition off slides: a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with another 
 
book definition: process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return 
 
what is a market? correct answers the set of actual or potential buyers of a product (originally a place where buye...
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mktg again 3340 questions well answered graded A+ 2023/2024
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mktg again 33404 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 
 
2 shopping (compares alternatives on criteria like price and #) 
 
3 specialties (makes special effort to search out and buy) 
 
4 unsought (knows ab but does not initially want) 
 
important cuz the classification affects which products consumers buy and the mktg strategies used 
 
Difference between product line and product mi...
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MBA 645 Quiz 4 Study Guide 2023 Graded A
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product - is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. 
 
5 Product Levels of Customer Value Hierarchy - core benefit 
basic product 
expected product 
augmented product 
potential product 
 
core benefit - the service or benefit the customer is really buying 
 
basic product - the simplest form of a product 
 
expected product - everything that r...
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