Neslin Samenvattingen, Aantekeningen en Examens

Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. Summary of the other weeks are also a...

Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below. Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016 Quick profits with RFM analysis - Arthur Middleton Hughers, 2018 Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspective...

Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...

Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles: 1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European Management Journal, 32 (1), 1-12. 2) Verhoef, Peter S, Scott Neslin, and Björn Vroomen (2007), “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon,” International Jou...