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Summary Summaries for Digital Marketing(EBB105A05) - 14 required articles - University of Groningen
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- Rijksuniversiteit Groningen (RuG)
Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles: 1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European...
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