Kannan Samenvattingen, Aantekeningen en Examens

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

Solutions Manual for Civil Engineering Materials 1st Edition By Nagaratnam Sivakugan, Carthigesu Gnan endran, Rabin Tuladhar, Bobby Kannan (All Chapters, 100% original verified, A+ Grade) Civil Engineering Materials, 1e Nagaratnam Sivakugan, Carthigesu Gnan endran, Rabin Tuladhar, Bobby Kannan (Solutions Manual All Chapters, 100% original verified, A+ Grade)

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...

CS 70 Fall 2017 Discrete Mathematics and Probability Theory Kannan Ramchandran and Satish Rao

Includes a summary of the following articles: Topic 1 - Introduction to digital marketing & SEO 1.1 Digital Marketing Trends Report 2020 – Sparxoo Topic 2 - Search engine advertising & Web analytics 2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) To...

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