Kannan Samenvattingen, Aantekeningen en Examens

Benefits and R Benefits and Rewards The University of Arizona Global Campus HRM 650: Managing a Global and Diverse Workforce Benefits and Rewards One way for a company to retain its employees is by offering them a benefits and rewards package. Recognizing employees and offering them rewards for specific behavior should be ongoing and effective. If a company only offers rewards on an occasional basis, the workplace motivation factor will not exist, and it will be hard to retain and engage ...

these are very well written notes, easy to understand ,point wise

For the course Value-based Marketing I made an extended summary including all articles (see list), tutorial notes, and guest lecture. There were no regular lectures hence they are not included in the document. The summary helped me study for and pass the exam. Article list: Customer Value Propositions in Business Markets – Anderson, Narus & van Rossum (2006); Developing superior value propositions: a strategic marketing imperative - Payne & Frow (2014); Consumer segmentation within the sha...

A Complete summary of article 2.1 academic year 2020/2021.

Assignment #1 Each student will research a current Digital Marketing topic, campaign or event (within the past 2 years) of his/her choice, and write a 1,000-word research essay on the topic. The essay must include at least 1 book, 2 peer- reviewed journals, and 1 online resource. Proper current APA citing and referencing, including cover page and reference page must be utilized. Digital marketing has evolved over time and moved away from the general description of marketing products and serv...

This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)

A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year 2017-2018. It covers the following articles: 1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144. 2. Chang, W., & Taylor, S. A. (2016). The effectiveness o...

Summary of the article Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment.