Inge geyskens Samenvattingen, Aantekeningen en Examens
Op zoek naar een samenvatting over Inge geyskens? Op deze pagina vind je 17 samenvattingen over Inge geyskens.
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MCM Summary 2022: Web-clips and cases discussed in the lectures
- Samenvatting • 48 pagina's • 2022
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Summary of the web-clips and cases discussed in the lectures (marketing channel management fall 2022)
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Marketing Channel Management Summary (Fall 2020) - Lecture Slides/Notes Tutorial Slides/Notes
- Samenvatting • 23 pagina's • 2020
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Marketing Channel Management @ Tilburg University
Programs: MSc Marketing Management and MSc Marketing Analytics

Course: Marketing Channel Management
Unit: Unit 1
Summary written: Fall 2020, Unit 1

Contains:
- Lecture slides
- Additional lecture notes
- Tutorial slides
- Additional tutorial notes
- Examples (in italics)
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Notes from ALL the lectures of Marketing Channel Management - Inge Geyskens 2018/2019 additional info from some papers included
- Samenvatting • 95 pagina's • 2018
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Personal notes from all the lectures of the course Marketing Channel Management given by Dr. Inge Geyskens in 2018-2019 for the master Marketing management. Important things are highlighted, some example questions for the exam and additional information from the compulsory papers are included.
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Summary: How to win in an omnichannel world
- Samenvatting • 4 pagina's • 2018
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Summary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: Determinants of distribution intensity
- Samenvatting • 4 pagina's • 2018
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Summary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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B2B Marketing Literature Review 2018
- Samenvatting • 87 pagina's • 2018
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Review of all articles of the course of 2018,including
Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. 

 Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. 

 Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...
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Summaries of 6 articles for Marketing Channel Management 2018
- Voordeelbundel • 6 items • 2018
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Summaries of some of the articles for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University. Academic year: 2018-2019.
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Summary: Forward integration into distribution: an empirical test of transaction cost analysis
- Samenvatting • 3 pagina's • 2018
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Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: Will the real channel manager please stand up?
- Samenvatting • 4 pagina's • 2018
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Summary of the article "Will the real channel manager please stand up?" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: Retailer power in the grocery industry
- Samenvatting • 4 pagina's • 2018
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Summary of the article "Retailer power in the grocery industry” by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.