Samenvatting
Summary: Forward integration into distribution: an empirical test of transaction cost analysis
- Instelling
- Tilburg University (UVT)
Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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