Gensler Samenvattingen, Aantekeningen en Examens

This is a summary of all the required literature for Application of theories. This includes a summary of the articles of Levitt and Dubner, Gensler, Popper, and Schelling. I have summarized these articles in English.

Een samenvatting in de vorm van een mindmap (Visueel overzicht waarbij ALLES uit de college + artikelen en PP's is samengevat) Met deze samenvatting is succes gegarandeerd! Artikelen: Allcott & Gentzkow (2017) PDF document Amichai-Hamburger, Kingsbury, & Schneider (2013) PDF document Belk (2013) PDF document Berger & Milkman (2012) PDF document Darics & Gatti (2019) PDF document de Veirman, Cauberghe, & Hudders (2017) PDF document de Vries, Gensler, & Leefl...

Samenvatting readings Apllication of Theories. De vier teksten zijn: Chapter 4 “Where Have All the Criminals Gone?” of: Levitt, S. D., & Dubner, S. J. (2006). Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. HarperCollins. - Chapter 2 “Syllogistic Logic” of: Gensler, H. J. (2010). Introduction to Logic. Routledge. - Chapter 1 “A Survey of Some Fundamental Problems” of: Popper, K. (2005)[1959]. The Logic of Scientific Discovery. Routledge. - Chapter 4 “So...

Artikel 1 Verheijen, L. (2017). Whatsapp with social media slang? Youth Language use in Dutch written computer-mediated communication. Artikel 2 Verheijen, L., de Weger, L., & van Hout, R. (2018). Code-mixing with English in Dutch youths’ online language; OMG SUPERNICE LOL! Artikel 3 Russel W. Belk (2013). Extended self in a digital world. Artikel 4 Hogen, B. (2010). The presentation of self in the age of social media: distinguishing performances and exhibitions online. ...

Uitgebreide samenvatting van de behandelde artikelen samen met de belangrijkste aantekeningen uit de colleges. Begrippen zijn duidelijk uitgelegd en de stof wordt ondersteund door afbeeldingen en schema’s. Aan het einde van het document zijn 7 oefententamenvragen toegevoegd. Artikelen: Belk (2013), Hogan (2010), Fullwood et al. (2020), Choi et al (2020), Ellison et al. (2011a), Sharabi & Caughlin (2019), Amichai-Hamburger et al. (2013), Ellison et al. (2011b), De Vries, Gensler & Leeflang ...

Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

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