Gensler Samenvattingen, Aantekeningen en Examens

Samenvatting van alle 16 artikelen die besproken zijn inclusief de colleges en gemaakte aantekeningen. De samenvatting zorgt ervoor dat je de gegeven informatie uit de colleges in een breder perspectief begrijpt en kan toepassen op het tentamen. Hieronder staat een overzicht van de thema’s van de colleges en de bijbehorende literatuur die is samengevat: College 1. Introductie & Online taalgebruik: digi-taalVerheijen, L. (2017). WhatsApp with social media slang? Youth language use in Dutch w...

Hierbij een korte samenvatting van de papers die je voor het vak marketing in bedrijf 2020 moet weten. Ik raad aan om deze samen te komen met de samenvatting marketing in bedrijf.

Unit 1 Challenge 1 Which of the following statements best describes the relationship between philosophy and science? Answer: Philosophy is concerned with how to understand and interpret scientific facts. Philosophy helps define concepts that are at the center of scientific study. Philosophy pursues truths that cannot be determined through empirical observation. Which of the following is a philosophical question?

Which of the following statements about divine command theory is true? Answer: Divine command theory states that what is right is wholly determined from God's command. Divine command theory states that God freely chooses what is right and what is wrong. Divine command theory is an objectivist moral theory. Norman learns from his pastor that God commands people to love one another. Thus according to divine command theory, loving one another is __________.

Which of the following best defines virtue-based ethics? Answer: An ethical theory that emphasizes moral character over principles. A theory of ethics that asserts that actions reveal and reinforce personal characteristics Choose the true statement about virtue-based ethics. Answer: Actions are evaluated based on how the action reveals the actor’s character.

Which of the following statements supports egoism? Answer: Self-determined ethics are more successful than ethics dictated by others. "Abortion is acceptable if the woman doesn't want to be a mother." To which theory of ethics is the person who made this statement likely appealing? Answer: Egoism

This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year 2017-2018. It covers the following articles: 1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144. 2. Chang, W., & Taylor, S. A. (2016). The effectiveness o...

Boston University Summer 1 class Reason and Argument PH 160

Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...

Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996) Christodoulides et al. (2015), Gensler et al. (2013), Hewett et al. (2016), Batra et al. (2012), Malär et al. (2011), Simonin & Ruth (1998), Muniz & O’Guinn (2001), Bottomley & Holden (2001), Shine et a...