Creatives Samenvattingen, Aantekeningen en Examens

De aantekeningen van alle hoorcolleges van het vak Business For Creatives. Alle stof voor het tentamen is in de hoorcolleges behandeld.

ADV 390 Exam 2 UIUC with Complete Solutions Brand name or symbol used to identify the source of a product Brand Equity An intangible asset (Ex. loyal customers, symbols, patents, trademarks, channel relationships, personality, identity, etc...) Three Perspectives of Brand Equity Financial Brand Extensions Consumer-Based Financial Perspective you can charge more for a brand. Premium brands can be sold or leased. Companies can also pay you to use your brand name to sell their...

Aerobic metabolism With oxygen By products are heat, CO2, and water produces 36 ATP hypercapnic drive control of breathing regulated by the level of carbon dioxide in the blood (normal) Person who needs to use accessory muscles may already be experiencing lack of oxygen delivery and energy production What creatives negative pressure in pleural cavity? thoracic cage pulls outward natural tendency of lung to recoil and pull inward Carbon Monoxide disrupts the ability of the blood to ca...

Een samenvatting van de behandelde stof voor Business for Creatives. In de samenvatting wordt aandacht besteed aan waarde(creatie), bedrijfsdoelstellingen, de opbouw van een organisatie (met het vijfkrachtenmodel van Porter en het Greiner model), verschillende soorten processen (met de waardeketen van Porter), financiën (balans, resultatenrekening, kosten vs. uitgaven, prijsopbouw en -strategieën en uurloon), rechtsvormen, vormen van leiderschap en organisatieculturen (met de cultuurtypering v...

Aerobic metabolism With oxygen By products are heat, CO2, and water produces 36 ATP hypercapnic drive control of breathing regulated by the level of carbon dioxide in the blood (normal) Person who needs to use accessory muscles may already be experiencing lack of oxygen delivery and energy production What creatives negative pressure in pleural cavity? thoracic cage pulls outward natural tendency of lung to recoil and pull inward Carbon Monoxide disrupts the ability of the blood to ca...

What assets are set at an advertiser level? - creatives, pixels, content channels What can you set targeting for? - advertiser and line item; default targeting for insertion order What happens if you don't set targeting? - line items will spend their budgets too quickly Common targeting issues that impact performance? - incompatible targeting, low inventory, some targeting options are more limited What are channels? - custom groups of related websites of apps (mobile or connected TV) Wha...

Chapter 8 APR 241 Liberty University - Question and answers verified to pass Chapter 8 APR 241 Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product...

Chapter 8 APR 241Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product - the form the final ad takes creatives the people who work in the creative ...

APR Liberty University -Chapter 8 APR 241 questions with answers Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product - the form the final ad takes ...

MGMT 2103 Exam 3 UARK Emily Corwin 100% Pass Formal Group Assigned by organizations/managers to accomplish specific goals Informal Group Members' overriding purpose for meeting is friendship or a common interest Organizational functions: - Generate new or creatives ideas/solutions - Coordinate interdepartmental efforts - Socialize/train newcomers Individual functions include: - Satisfy an individual's need for affiliation - Develop/enhance/confirm individual's self-esteem and sense of iden...