Content marketing Samenvattingen, Aantekeningen en Examens

Summarised, condensed, easy to understand revision notes containing only the REDUCED CONTENT for the 2022 summer paper 3 exam Also selling notes in the same style for paper 1 and 2 Theme 1 Marketing and people 1.3 Marketing mix and strategy 1.4 Managing people Theme 2 Managing business activities 2.4 Resource management 2.5 External influences Theme 3 Business decisions and strategy 3.3 Decision-making techniques 3.4 Influences on business decisions Theme 4 Global business ...

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...

Summarised, condensed, easy to understand revision notes containing only the REDUCED CONTENT for the 2022 summer paper 1 exam Theme 1 Marketing and people 1.1. Meeting customer needs: 1.1.1 The market, 1.1.2 Market research 1.2 The market: 1.2.2 Supply, 1.2.3 Markets 1.3 Marketing mix and strategy: 1.3.4 Distribution 1.5 Entrepreneurs and leaders: 1.5.2. Entrepreneurial motives and characteristics, 1.5.4 Forms of business Theme 4 4.1 Globalisation: 4.1.2 International trade and bus...

Ik het volgende document vind je alles wat je moet weten over de theorie van de customer journey en Customer experience management. De uitgebreide samenvatting is gebaseerd op de theorie die is verstrekt vanuit de Story Behind's, Gastcolleges, Workshops, skills lessen en Big Five's van de Hogeschool Rotterdam (HR). Daarnaast bevat deze complete samenvatting ook aantekeningen over het gastcollege van Irma Machielse over haar boek contentmarketing en community management uit 2018, een worksh...

Consumer Marketing Research lecture summaries. I took the course last year and all the lecture content is similar, but only in a different order. The content is the same as I went through all this year's slides as well. Combine this with my other CMR files and you're all set for the exam!

Een overzichtelijke en gestructureerde samenvatting aangevuld met duidelijke cases. De samenvatting bevat een aantrekkelijke kleurencode en bijpassende foto's om ook visueel beter te gaan onthouden. 'Online Marketing' maakt deel uit van het vak: Mediacommunicatie. Dat vak wordt gegeven in het eerste jaar van de richting Communicatie aan Howest.

Samenvatting van alle 10 de hoofdstukken van business marketing. 1. Introduction in the field of B2B Marketing 2. Difference between B2B and B2C Marketing 3. Characteristics of B2B Marketing 4. Strategic value of Procurement 5. Tactical Procurement process 6. Operational purchase process 7. Content Marketing 8. Omni channel approach in B2B marketing 9. Digital Transformation 10. Content Marketing 12. Data analytics. Use of Big Data Marketing 13. Account-based ...

These notes are compiled from previous examinations SACAI JUNE 2022, 2021 & 2020. SACAI November 2019, 2020 & 2021. The notes are compact, colourful and easy to study, making it perfect for learners with learning barriers. CONTENT MAPWORK, TOUR PLANNING AND FOREIGN EXCHANGE TOURISM ATTRACTIONS, CULTURAL AND HERITAGE TOURISM, MARKETING

LAW OF CONTRACT NOTES: Contract as an agreement intended to create enforceable obligations A contract is an agreement between two or more parties. The extra ingredient that distinguishes contracts from non-binding agreements is a serious intention to create legally enforceable obligations (animus contrahendi). The absence of an animus contrahendi explains why ‘gentlemen’s agreements’ are not enforceable as contracts. Legally binding agreements that are not contracts: The ...