Ariely Samenvattingen, Aantekeningen en Examens

Samenvatting van ALLE artikelen voor het vak Consumer Marketing van de Master Marketing aan de VU Amsterdam. Artikelen van het academisch jaar 2015/2016. Berger, J., and K.L. Milkman (2012), “What Makes Online Content Viral,” Journal of Marketing Research, 49 (2), 192-205. Castaño, R., M. Sujan, M. Kacker, and H. Sujan (2008), "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation," Journal of Marketing Research, 45 (3), 320-336. Diehl, K...

Warren, C., & Campbell, M. C. (2014). What makes things cool? How autonomy influences perceived coolness. Journal of Consumer Research, 41(2), 543-563. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170-184. Lee, L., Frederick, S., & Ariely, D. (2006). Try It, You'll Like It. The Influence of Expectation, Consumption, and Revelation on Preferences for...