Mnm1601 Samenvattingen, Aantekeningen en Examens

LEARNING OUTCOMES After studying this unit you should be able to: Illustrate the different types of purchase decision Illustrate the influence of the individual factors influencing consumer buying decisions Illustrate the group factors influencing consumer buying decisions Illustrate the steps in the decision making process Explain the factors influencing business buying behavior

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LEARNING OUTCOMES After studying this chapter you should be able to: Explain how changes in the international and economic environments affect marketing decisions. Identify the major trends in the firm’s natural/physical and technological environments. Explain the key change in the political and cultural environments. Identify social change in the environment

I sell documents at a much lower price because I understand what it is like to be a student. I can also help you with books for modules. 6

I sell documents at a much lower price because I understand what it is like to be a student. I can also help you with books for modules. 6

LEARNING OBJECTIVES After completing this study unit you should be able to: Explain the importance of information to the company and its understanding of the market place. Outline the steps in the marketing research process.

Learning outcomes: After completing this study unit you should be able to: Demonstrate an understanding of all the activities involved in integrated marketing

LEARNING OUTCOMES Learners should be able to: Explain the composition and functioning of the marketing environment Illustrate the effect of the microenvironment on an organisation Illustrate the effect of the market environment on an organisation Illustrate the effect of the macro-environment of an organisation Conduct a SWOT analysis for an organisation