Mnm1601 Samenvattingen, Aantekeningen en Examens

CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1601 - Financial Accounting and Reporting Assignment-1, Assignment-2, Assignment-3, Assignment-4 MNB1501 - Busin...

SEMESTER 1 Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation Group A. Compulsory CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, ...

SEMESTER 1 Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation Group A. Compulsory CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, ...

SEMESTER 1 Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation Group A. Compulsory CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, ...

I sell documents at a much lower price because I understand what it is like to be a student. I can also help you with books for modules. 6

Learning outcomes On completion of this unit you should be able to: Demonstrate an understanding of the concepts of market segmentation, targeting and positioning. Illustrate how the bases for segmenting consumer markets can be used to identify possible market segments.  Explain the process of market targeting.  Explain the factors involved in product positioning.

LEARNING OUTCOMES After studying this unit you should be able to: Analyse, step by step, the decision making process and indicate what happens after a product or service has been purchased. Indicate how buyers take decisions in the industrial purchasing process. Explain how consumer buyer behaviour differs from business buying behaviour.

The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

LEARNING OUTCOMES: After studying this unit, you should be able to:  Explain the nature of marketing  Explain the concept of exchange  Explain the gaps between consumption and production  Explain marketing activities  Define markets  Explain retailing in South Africa

LEARNING OUTCOMES: After studying this unit you should be able to explain:  The marketing process  The marketing function of the business  The management task in marketing  Marketing challenges that lie ahead