Chattopadhyay Samenvattingen, Aantekeningen en Examens

Summary of the lectures of the Marketing in Emerging Economies subject of the IBA/Bedrijfskunde curriculum at the VU. Including example exam questions.

Summary of the papers for International Marketing Levitt, the globalization of markets De Mooij, Covergence and divergence in consumer behavior Anould & Mohr, Dynamic transformations for base-of-the-pyramid market clusters Sheth, Impact of emerging markets on marketing Douglas & Craig, Convergence and Divergence: developing a semiglobal marketing strategy Jain, Standardization of international marketing strategy Steenkamp & de Jong, A global investigation into the constellation of consumer attit...

Again my idiot proof notes, including intuition, diagrams and STEP BY STEP MATHS looks at 3 models: Stiglitz & Weiss,Kiyotaki Moore Model and Bernanke Gertler Model