Samenvatting
Summary papers for International Marketing 2016/2017
- Instelling
- Tilburg University (UVT)
Summary of the papers for International Marketing Levitt, the globalization of markets De Mooij, Covergence and divergence in consumer behavior Anould & Mohr, Dynamic transformations for base-of-the-pyramid market clusters Sheth, Impact of emerging markets on marketing Douglas & Craig, Convergence ...
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