Bmm Samenvattingen, Aantekeningen en Examens

Your task is to develop a proposal for a potential marketing communications campaign to raise awareness of the link between good food and good health. You have a number of options depending on your interests: 1. Your focus: You can use marketing communications techniques to either increase consumer knowledge about buying food (i.e. food choices) or to increase consumer knowledge about cooking food (i.e. food preparation). 2. Your target audience: You can focus on promoting to children under ...

Business Marketing Management Hoofdstuk 1 - W. Biemans 7e druk

Samenvatting BMM

Business Marketing