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Lecture notes marketing UVA 2023
- College aantekeningen • 44 pagina's • 2023
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- €10,39
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All notes of the lectures from the course marketing, 6012B0420Y. Clear and structured summary of the lectures which makes them easy and clear to learn for the exam.
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UvA Marketing Book Summary
- Samenvatting • 61 pagina's • 2023
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- €9,49
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UvA Marketing book and lectures (except for the final one) in-depth summary for the exam
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Marketing Summary UvA BA Year 2
- Samenvatting • 147 pagina's • 2021
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- €12,49
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Summary of chapters 1-18
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Marketing Book Summary & Lecture Notes - GRADE 8,5
- Voordeelbundel • 2 items • 2021
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- €10,49
- 7x verkocht
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Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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Marketing Midterm Summary
- Samenvatting • 25 pagina's • 2021
- Ook in voordeelbundel
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- €6,49
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A complete summary for the Marketing midterm.
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Marketing Midterm Exam - September 2020 (covering Weeks 1-3)
- Tentamen (uitwerkingen) • 4 pagina's • 2021
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- €2,99
- 4x verkocht
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Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
- Samenvatting • 11 pagina's • 2020
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- €3,99
- 12x verkocht
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...
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Marketing Midterm Summary A Framework for Marketing Management
- Samenvatting • 16 pagina's • 2020
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- €3,99
- 13x verkocht
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!!

This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. 

The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
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Marketing: Readings and Lectures Summary (FINAL EXAM!)
- Samenvatting • 66 pagina's • 2020
- Ook in voordeelbundel
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- €3,99
- 5x verkocht
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Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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Summary Chapter 1- 9: Marketing Management
- Samenvatting • 42 pagina's • 2020
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- €5,49
- 6x verkocht
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
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