Samenvatting
Marketing Midterm Summary A Framework for Marketing Management
- Instelling
- Universiteit Van Amsterdam (UvA)
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to ...
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