Magnusson Samenvattingen, Aantekeningen en Examens

Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

The Effects of Bullying and Harassment in the Workplace Liberty University   Abstract Research shows that workplace bullying causes serious issues in the workplace and serious issues for the victims. Workplace bullying can go unnoticed but it is a real issue and it is defined in this research. There are certain stressful workplace environments that could cause a bullying issue. The effects of bullying can also cause issues to a person’s health. This literature review shows that there are r...

This document includes summaries of all the articles that are part of the study material for the tinal exam. The summary describes important terminlogy. Furthermore, the summary elaborates on the research frameworks, terminilogies, hyptohesis, existing literature and implications for emerging markets.

All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9

Lecture 1 Bloemer Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61, May-June, 92-102. Douglas, S. P., & Craig, C. S. (2011). Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing, 19(1), 82-101. Bloemer, J., Pluymaekers, M., & Odekerken, A. (2013). Trust and affective commitment as energizing forces for export performance. International Business Review, 22(2), 363-380. Lecture 2 van Zweden No literature Lecture...

samenvatting paper magnusson - spillover effects of prototype brand transgression

it is about a theory