Samenvatting
UvA Branding Summary ALL Articles March 2019 Grade 8,5!
- Instelling
- Universiteit Van Amsterdam (UvA)
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: pers...
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