Consumer Marketing (E_MKT_CM)

This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"

This is a summary of the article "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers"

This is a summary of the article "Great expectations?! Assortment size, expectations, and satisfaction"

This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"

This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"

Article summary of Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness

Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth

Article summary of Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty

Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment