Consumer marketing (E_MKT_CM)
Vrije Universiteit Amsterdam (VU)
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A summary of the lectures, slides and papers. With this summary I got an 8,5 for the exam.
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MSc Marketing VU_CMA and CM_Period 1
- Voordeelbundel • 2 items • 2025
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- €15,49
- 1x verkocht
- + meer info
This bundle contains both documents for period 1 of the MSc Marketing study. Both documents are everything you need to pass the courses and the exams. They contain detailed transcripts of all lectures in easy-to-understand words and a lot of examples. I passed CM with an 8.5 and CMA with an 8. I hope it helps someone else too :) Good luck!
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Consumer Marketing Summary (Open Book exam, passed with 8.5)
- Samenvatting • 69 pagina's • 2025
- Ook in voordeelbundel
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- €11,66
- 3x verkocht
- + meer info
This document is everything you need to pass the Consumer Marketing course and the open book exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized, all experiments, conceptual models and main findings are summarized and visually presented. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!
Samenvatting van alle slides, artikels en opdrachten voor het vak consumer marketing.
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Samenvatting - Consumer Marketing (E_MKT_CM)
- Samenvatting • 55 pagina's • 2025
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- €5,50
- 2x verkocht
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This comprehensive summary of Consumer Marketing covers key concepts, theories, and case studies essential for understanding consumer behavior and marketing strategy. It explains frameworks like Jobs-to-be-Done, the AIDA funnel, attention and perception in advertising, decision-making, pricing psychology, persuasion, customer loyalty, and consumer happiness. The notes also highlight managerial implications, ethical dilemmas, and practical applications, helping students connect theory to real-wor...
Master Marketing bundel specialisatie Brand & Customer Management
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Bundle Master Marketing - specialization Brand & Customer Management
- Voordeelbundel • 6 items • 2025
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- €32,04
- 1x verkocht
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This bundle contains clear and concise summaries for all exams of the Master Marketing program at VU Amsterdam 2024-2025. 
- Consumer Marketing (period 1)
- Customer & Marketing Analytics (period 1)
- Customer Experience Management (period 2)
- Marketing Strategy (period 2)
- Brand Management (period 4)
- Experimental Research (period 4)
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Bundle Period 1 - Master Marketing Vrije Universiteit Amsterdam (2024/2025)
- Voordeelbundel • 2 items • 2024
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- €18,49
- 5x verkocht
- + meer info
This bundle includes clear and easy-to-read summaries for the key courses in Period 1: Consumer Marketing and Customer & Marketing Analytics.
All summaries are written simply and include all the essential information to help you prepare effectively!
Summary of all lectures of consumer marketing, passed with a 7,5.
€5,99 voor je samenvatting, vermenigvuldigt met 100 medestudenten... Reken maar uit: dat is veel geld! Wees geen dief van je eigen portemonnee en start nu met uploaden. Ontdek alles over verdienen op Stuvia