Persuasive Communication (774221001Y)

A full summary of all the content you need to know to pass the Persuasive Communication exam in the Communication Science Bachelor course at the University of Amsterdam. Notes from the book, and notes on some of the external articles.

Summary of the book for persuasive communication UvA Communication Science Van der Pligt, J. & Vliek, M. (2017). The psychology of influence: Theory, research and practice.Routledge: London.

Van der Pligt, J. & Vliek, M. (2017). The psychology of influence: Theory, research and practice.Routledge: London. Summary of the book in English, summaries of the articles will be uploaded soon

Complete Engelse samenvatting van het boek 'The Psychology of Influence' van Van der Pligt & Vliek (2017). Handig voor het tentamen van Persuasieve Communicatie in jaar 2 van Communicatiewetenschap aan de UvA.

Een complete, Engelse samenvatting van het boek "The psychology of Influence. Theory, research and practice", Van der Pligt & Vliek (2017). Hoofdstuk 1 tot en met 10 samengevat. Ook handig om te gebruiken als je je scriptie schrijft rondom marketing of communicatie.

Find a full yet concise summary of Joop van der Pligt & Michael Vliek's book The Psychology of Influence, including a summary of the boxes and most relevant models. All chapters are contained within this book. The 225-page book is summarised into just short of 50 pages! The chapters with key terms in this book are: 1 - Influence. Definition, history and a model (attitudes, behaviour, influences) 2 - Attitudes and behaviour (elaboration likelihood model, ELM, heuristic-systematic model, HSM, i...

This is a summary made for the bachelor Communication Science year 2, course Persuasive Communication. The summary includes the Book The Psychology of influence by Joop van der Pligt and Michael Vliek AND 6 articles that belong to the course. However, the articles are separate thus summary can also be used just for the book :) This is all the material summarized: - Book by Van der Pligt, J., & Vliek, M. (2017). The Psychology of Influence: Theory, research and Practice (Chapter 1-10). London...

This is a summary for the book Psychology of Influence, used at the University of Amsterdam for the course Persuasive Communication.

I had a 9 on average for the multiple choice tests, so I'm sure it will help you guys out as well! I also passed the exam with a 9.1 with this summary, which was the best grade of the entire bachelor.