Persuasive Communication (774221001Y)

A detailed summary of the Persuasive Communication textbook chapters 1-10.

In this document you'll find all the important information that is mentioned in the lectures of persuasive communication. Each micro lecture and normal lecture are summarised in different paragraphs. It is really helpful to study for your exam on 28 October.

This summary combines the book chapters and additional information given in the lectures. I only studied for the exam using this summary and I got a 8.9/10.

The notes are a comprehensive summary of the information from the literature and lectures of the Persuasive Communication course. Besides the book, the notes also summarize the additional scientific articles that were part of the exam materials. The notes helped secure a grade of 8.5 for the closed book Persuasive Communication exam of 2020/2021.

This summary consists of a mix of lecture notes, lecturer's explanations, summaries of videos required for the course and the required literature.

All the necessary information for the exam in 2020/2021 (not too much and not too little). - All I needed to do well on my exam (9/10)