B2B Marketing (EBM808B05)

An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.

Summary B2B Marketing Lectures

Summary of all Lectures and Tutorials in 2018

Review of all articles of the course of 2018,including Anderson, James C.,and James A. Narus (1998), “Business Marketing: Understanding what Customers Value”. Harvard Business Review, 76 (November– December), 53–65. Anderson, James C., Narus, James A., and Wouter van Rossum (2006). “Customer Value Propositions in Business Markets”, Harvard Business Review, 84 (March), 90–99. Homburg, Christian, Halina Wilczek, and Alexander Hahn. "Looking beyond the horizon: How to approach t...

Summary with all lectures of Jenny van Doorn, papers (made underlined and italic when it is about the papers), kahoot questions from the beginning of the lectures. Only thing that is missing is the quest lecture from avebe

Mandatory papers in course B2B Marketing by Jenny van Doorn

Summary of the lectures in B2B Marketing, not including guest lectures

Guest lecture not included, own words, no grammar etc. control.