Samenvatting
Summary Book Consumer Behavior - Kardes et al.
- Instelling
- Vrije Universiteit Amsterdam (VU)
- Boek
- Consumer Behavior
This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing ...
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