Consumer Behavior (E_EBE3_CBEH)

2025 latest complete lecture notes for the course Consumer Behaviour (E_EBE3_CBEH) at VU Amsterdam. I used these notes as my main study material and scored 9.80 on the final exam. All twelve core lectures are included, with topics such as consumer perception, decision-making, attitude formation, motivation, learning and memory, and experimental research methods. A bonus section with exam preparation content is also included. These notes are ideal for exam revision and gaining a dee...

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83 pagina's

Geschreven in 2024/2025

TheLectureNotes

Exam grade: 8,4 This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles

5,0

(2)

53 pagina's

Geschreven in 2022/2023

juliawestra

Complete Premaster Marketing summary bundle for VU Amsterdam students. Includes lecture summaries of Consumer Behavior, Digital Marketing and Metrics, and Quantitative Research Methods. Covers key theories, models, statistical methods and practical examples to help you prepare efficiently for your exams.

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3 items

TwanvR

Lectures Summary Consumer Behavior - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam - E_EBE3_CBEH This lecture summary includes everything you need from Chapters 1–12 to prepare for the Consumer Behavior exam. The content is clearly structured by chapter, with key concepts in bold for quick and efficient studying. It also covers the key studies discussed in the lectures that are essential for the exam. Visuals from the course material are included to make complex topics eas...

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54 pagina's

Geschreven in 2025/2026

TwanvR

This bundle has everything you need for the Consumer Behavior exam! It contains the complete Lecture notes AND all the academic articles. I used only these materials to study for the exam and I got a 9.8

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2 items

TheLectureNotes

This comprehensive Consumer Behavior course summary captures all key lectures, theories, and examples for understanding how consumers think and act. It explains consumer decision processes—from need recognition and information search to purchase and post-purchase evaluation—plus key topics like perception, attention, motivation, learning, memory, and persuasion (central vs. peripheral routes). Core behavioral economics concepts such as heuristics, biases, loss aversion, endowment effect, and...

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45 pagina's

Geschreven in 2023/2024

jorisdeklerk

This summary covers the book, lecture slides and articles that were learning objectives for the course

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44 pagina's

Geschreven in 2024/2025

anoukbaltus2

This is a brief summary of all the consumer behavior articles required for the exam. This, plus the summary of the lecture notes, i got an 8.2 exam grade ONLY studying from these 2 PDFs.

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4 pagina's

Geschreven in 2024/2025

espeeagustinmartin

Consumer Behavior Lecture Study Notes. Lecture 1-Lecture 12. They have all the information needed for a good exam grade, I got an 8.2 in this exam ONLY studying from this PDF. This is a third-year Economics and Business Economics course in the Business track.

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28 pagina's

Geschreven in 2024/2025

espeeagustinmartin

Samenvatting van de hoofdstukken 1, 4, 5, 6, 7, 8, 9, 10, 11 en 12

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66 pagina's

Geschreven in 2024/2025

kayleighdevries1

English summary of consumer behavior

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22 pagina's

Geschreven in 2024/2025

lievevanroessel

This bundle contains clear and concise summaries for all exams of the Premaster Marketing program at VU Amsterdam. For the courses: - Consumer Behavior (period 4) - Digital Marketing & Metrics (period 5) - Quantitative Research Methods (period 5)

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4 items

ljanssen16

All articles, and key points from the lectures summarized in a way that is easy to understand, study and memorize. With these, the exam should be very doable!

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2 items

hedwigluten

All articles necessary to pass the exam summarized in a condensed way so it is easy to understand, study and memorize! Received an 9.5 for the course after memorizing these articles & the lecture material!

2,0

(2)

11 pagina's

Geschreven in 2023/2024

hedwigluten

All of the KEY points to study this course, all coming from the lectures, received a 9.5 for the exam memorizing this summary! Easy to understand, study and memorize due to clear and easy structure.

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10 pagina's

Geschreven in 2023/2024

hedwigluten

Summary of all the necessary information of the course, from the lectures of the course. Received a 9.5 for the exam after memorizing this summary!

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21 pagina's

Geschreven in 2023/2024

hedwigluten

Alles wat je nodig hebt voor Consumer Behavior/Everything you need for Consumer Behavior

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2 items

dankmemesarecool

Samenvatting van Consumer Behavior lesboek Frank Kardes. Alle hoofdstukken die je nodig hebt voor het tentamen. Summary of Consumer Behavior book Frank Kardes. All chapters which are required for the exam.

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50 pagina's

Geschreven in 2023/2024

dankmemesarecool

Alle lectures van Consumer Behavior. Gegeven in Bachelor jaar 3 en pre-master Marketing.

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49 pagina's

Geschreven in 2023/2024

dankmemesarecool

I passed the exam with a 9.2 This is a summary of the book "Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline. Cengage Learning, 2020". It contains all the mandatory chapters 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product...

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54 pagina's

Geschreven in 2023/2024

sophieisabella

Summary of all lecture notes you need to learn for the exam! Good luck!

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33 pagina's

Geschreven in 2022/2023

soofhofman