Consumer Behavior (E_EBE3_CBEH)
Vrije Universiteit Amsterdam (VU)
Populaire samengevatte studieboeken · Toon alles (4) Sluit
Consumer Behavior: Science and Practice, International Edition
Frank R. Kardes, Maria Cronley
4 documenten
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Samenvatting - Consumer Behavior (E_EBE3_CBEH)
- Samenvatting • 45 pagina's • 2025
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- €5,82
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This comprehensive Consumer Behavior course summary captures all key lectures, theories, and examples for understanding how consumers think and act. It explains consumer decision processes—from need recognition and information search to purchase and post-purchase evaluation—plus key topics like perception, attention, motivation, learning, memory, and persuasion (central vs. peripheral routes). Core behavioral economics concepts such as heuristics, biases, loss aversion, endowment effect, and...
This summary covers the book, lecture slides and articles that were learning objectives for the course
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Consumer Behavior Articles Summary
- Samenvatting • 4 pagina's • 2025
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Ook in voordeelbundel
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- €5,46
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This is a brief summary of all the consumer behavior articles required for the exam. This, plus the summary of the lecture notes, i got an 8.2 exam grade ONLY studying from these 2 PDFs.
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Consumer Behavior Lecture Notes
- Samenvatting • 28 pagina's • 2025
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Ook in voordeelbundel
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- €6,96
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Consumer Behavior Lecture Study Notes. Lecture 1-Lecture 12. They have all the information needed for a good exam grade, I got an 8.2 in this exam ONLY studying from this PDF. 
This is a third-year Economics and Business Economics course in the Business track.
Samenvatting van de hoofdstukken 1, 4, 5, 6, 7, 8, 9, 10, 11 en 12
English summary of consumer behavior
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Bundle Premaster Marketing - VU Amsterdam (2024)
- Voordeelbundel • 4 items • 2024
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- €22,49
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This bundle contains clear and concise summaries for all exams of the Premaster Marketing program at VU Amsterdam. For the courses: 
- Consumer Behavior (period 4)
- Digital Marketing & Metrics (period 5)
- Quantitative Research Methods (period 5)
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All articles and lectures necessary to pass the exam! Received an 9.5 with these
- Voordeelbundel • 2 items • 2024
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- €11,49
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All articles, and key points from the lectures summarized in a way that is easy to understand, study and memorize. With these, the exam should be very doable!
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Samenvatting - All Articles Consumer Behavior (E_EBE3_CBEH)
- Samenvatting • 11 pagina's • 2024
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- €6,46
- 3x verkocht
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All articles necessary to pass the exam summarized in a condensed way so it is easy to understand, study and memorize! Received an 9.5 for the course after memorizing these articles & the lecture material!
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Samenvatting CONDENSED - Consumer Behavior (E_EBE3_CBEH)
- Samenvatting • 10 pagina's • 2024
- Ook in voordeelbundel
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- €6,96
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All of the KEY points to study this course, all coming from the lectures, received a 9.5 for the exam memorizing this summary! Easy to understand, study and memorize due to clear and easy structure.
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