Marketing Management Fundamentals
Hogeschool van Amsterdam (HvA)
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Popular textbooks
Marketing: An Introduction with MyMarketingLab, Global Edition
Gary Armstrong, Philip Kotler
2 documents
Summary
Marketing Management Fundamentals Summary, Ch. 1-10/12/13/14
Study: International Business and Languages (HvA, year 1) Course: Marketing Management Fundamentals Book: Marketing: An introduction; Kotler, Philip & Armstrong, Gary Summary Chapter 1-10, 12, 13, 14
lisar93
Summary
Marketing Management Fundamentals Summary
PopularMarketing Summary good for AUAS students! chapter 1,3,5,6,8,9,10,11,12
georgjaspers
Package deal
1st year courses International Business and Languages HvA
These are the summaries of all the courses of the first year IBL (international business and languages at the HvA). It contains: -Financial Management -Introduction to Management -Business Research 1 -Marketing Management Fundamentals -Principles of Economics -Information Technology
lisar93
Summary
Marketing Management Fundamentals
Chapter 1 up to and including 10 i have started chapter 12, but haven't finished yet
Romynm