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Marketing: An Introduction, Global Edition notes (12th edition)
Gary Armstrong, Philip Kotler - ISBN: 9781292016788
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View all 19 notes for Marketing: An Introduction, Global Edition, written by Gary Armstrong, Philip Kotler. All Marketing: An Introduction, Global Edition notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing: An Introduction, Global Edition summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing: An Introduction, Global Edition notes
After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. 

You will be able to:
To define the Marketing process.
To outline the Marketing environment.
To identify a customer value-driven Marketing strategy.
To select a customer...
- Summary
- • 179 pages •
After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. 

You will be able to:
To define the Marketing process.
To outline the Marketing environment.
To identify a customer value-driven Marketing strategy.
To select a customer...
Contains chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
- Summary
- • 46 pages •
Contains chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
Summary of the first year IBMS marketing course (MKT1). 2016/2017.
- Summary
- • 18 pages •
Summary of the first year IBMS marketing course (MKT1). 2016/2017.
Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.
- Case
- • 189 pages •
Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.
Chapter 1-13 except 4,7,9 &11(I did not need to study these chapters)
- Summary
- • 24 pages •
Chapter 1-13 except 4,7,9 &11(I did not need to study these chapters)
Broad summary of the book "Marketing Management for IBA"
- Summary
- • 20 pages •
Broad summary of the book "Marketing Management for IBA"
Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.
- Summary
- • 30 pages •
Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.
Summary
- Summary
- • 9 pages •
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab ...
- Summary
- • 50 pages •
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab ...
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Newest Marketing: An Introduction, Global Edition summaries
In-depth summary on the chapters 1,2,3,5,6,7,8,9,10,12,13,14,15.
- Summary
- • 56 pages •
In-depth summary on the chapters 1,2,3,5,6,7,8,9,10,12,13,14,15.
Summary for Marketing Management for IBA. Contains all discussed chapters. I passed the exam using only this summary with a 7.

Samenvatting voor het vak Marketing Management for IBA gegeven door Tilburg University. Bevat alle hoofdstukken die besproken zijn. Ik heb zelf met alleen deze samenvatting een 7 gehaald voor de toets.
- Summary
- • 79 pages •
Summary for Marketing Management for IBA. Contains all discussed chapters. I passed the exam using only this summary with a 7.

Samenvatting voor het vak Marketing Management for IBA gegeven door Tilburg University. Bevat alle hoofdstukken die besproken zijn. Ik heb zelf met alleen deze samenvatting een 7 gehaald voor de toets.
Chapter 1 up to and including 10 
i have started chapter 12, but haven't finished yet
- Summary
- • 49 pages •
Chapter 1 up to and including 10 
i have started chapter 12, but haven't finished yet
Simple & Effective Summary To Memorize
Chapters 1/15 Excl. Chapters 4 & 11
Everything you need to score an A.
- Summary
- • 45 pages •
Simple & Effective Summary To Memorize
Chapters 1/15 Excl. Chapters 4 & 11
Everything you need to score an A.
Summary of the first year IBMS marketing course (MKT1). 2016/2017.
- Summary
- • 18 pages •
Summary of the first year IBMS marketing course (MKT1). 2016/2017.
Chapter 1-13 except 4,7,9 &11(I did not need to study these chapters)
- Summary
- • 24 pages •
Chapter 1-13 except 4,7,9 &11(I did not need to study these chapters)
Broad summary of the book "Marketing Management for IBA"
- Summary
- • 20 pages •
Broad summary of the book "Marketing Management for IBA"
Summary
- Summary
- • 9 pages •
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab ...
- Summary
- • 50 pages •
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab ...
Do you have documents that match this book? Sell them and earn money with your knowledge!
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