Foundations of Marketing Marketing an Introduction

This is a summary of the book Marketing an introduction of the chapter 1 - 14, except for chapter 4. There are also class notes.

A compact, easy to understand summary of the course Foundations of Marketing from the first year of European Studies, semester 2! This summary includes information from all lectures as well as information from the book. The summary includes all necessary terms explained along with diagrams and graphs to explain concepts.With this summary studying can be done a lot quicker! Good luck!