Newest Services Marketing summaries
Summary
Services Marketing, chapters: 1-11 and 13-18
Summary of the chapters 1-11 and 13-15 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler; Second (2nd) European edition.
koenvanberkel
Summary
Services 324
Notes sufficient for tests & exams
jessicatruter
Summary
Summary Book Chapters 1-18 (Exam)
This summary contains all the chapters of the book "Marketing Services - Integrating Customer Focus Across The Firm" (. Alan Wilson et al) which students are considered Pre-Master Marketing Management indicated for Services Marketing. It is an English summary of 70 pages, containing references to the book (eg see table 2.1 on page 89).
bramvoets
Summary
Services Marketing
Summary of the book "Services Marketing: Integrating Customer Focus across the firm. Only chapter 12 misses in this summary. This is the substance of this book is to be known for Services Marketing course at the university.
Lisanne91