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Services Marketing

Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077131715

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On this page you find summaries, notes, study guides and many more for the study book Services Marketing, written by Alan Wilson & Valarie A. Zeithaml. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Service Marketing, Services Marketing, Marketing Management, Marketing 324, Marketing, Chapter 16, Customer perceptions & International Hotel Management will be dealt with.

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