Hanzehogeschool Groningen (HANZE)
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Vakken op de Hanzehogeschool Groningen (HANZE)
Er zijn samenvattingen beschikbaar voor deze vakken op de Hanzehogeschool Groningen (HANZE)
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Medische kennis OKT2510 193OKT2510
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Medische kennisgebieden TENTAMEN 2.1 151TENTAMEN 2.1
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Verpleegkunde VPK 150VPK
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Marketing ORVP19MAE 87ORVP19MAE
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Minor Critical Care TMCC 85TMCC
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Sociale wetenschappen sw 78sw
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Medische kennis MK3 66MK3
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Minor Oncologie MONC2 66MONC2
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Sociale Psychologie TPVP2SPSY 62TPVP2SPSY
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PLP2 & PLP 3 Portfolio PLP3 57Portfolio PLP3
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Minor kind en jeugd MO20HVKJ 47MO20HVKJ
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Module werken aan gezondheid PLP1 46PLP1
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Scriptie HVVB20MAVZ 43HVVB20MAVZ
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Recht in bedrijf SIREP9RIB1-TOETS-01-2 42SIREP9RIB1-TOETS-01-2
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Psychopathologie SSVB20JVKIK 41SSVB20JVKIK
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Financieel Management FMVP21FIM 37FMVP21FIM
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Inleiding in de Psychologie TPVP23SKV1A 36TPVP23SKV1A
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Module beargumenteren van zorg HVVB21MBVZ 35HVVB21MBVZ
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Module Regisseren van Zorg HVVB18MRVZ 34HVVB18MRVZ
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Gedrag in organisaties ORVP21GIO1 34ORVP21GIO1
Populaire boeken Hanzehogeschool Groningen (HANZE)
Er zijn samenvattingen beschikbaar voor deze veel gebruikte studieboeken op de Hanzehogeschool Groningen (HANZE)
Bronis Verhage, Eric Boot • ISBN 9789001268695
Ludo Gregoire, Agnes Straaten-Huygen • ISBN 9789006435450
Rien Brouwers, Wim Koetzier • ISBN 9789001738228
Marius Nabuurs • ISBN 9789006077971
M.J. Kroeze, L. Timmerman • ISBN 9789013164336
Petra van den Brom-Snijders, Jos van den Bergh • ISBN 9789006955361
Robert S. Feldman • ISBN 9789043036191
Frits Kluijtmans • ISBN 9789001749781
Marc Bakker, Coen van Heycop ten Ham • ISBN 9789462364042
Carina Wiekens • ISBN 9789043034111
Henk Schouten • ISBN 9789025904777
Ben Baarda • ISBN 9789001895440
Danny Oosterveer • ISBN 9789001078485
Marc Bakker • ISBN 9789089538079
Hugo Hendriks, Jan Jakobs • ISBN 9789491743030
Asaf Gafni • ISBN 9789083139302
Eelko Huizingh • ISBN 9789043036382
Nadja Jungmann, Tamara Madern • ISBN 9789001738921
Peter Thuis, Rienk Stuive • ISBN 9789001575564
ISBN 9789036821261
Jan Gerard Hoendervanger, D.J.M. van der Voordt • ISBN 9789001873240
Studies op de Hanzehogeschool Groningen (HANZE)
Er zijn samenvattingen beschikbaar voor de volgende opleidingen op Hanzehogeschool Groningen (HANZE)
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Academie Lichamelijke Opvoeding / ALO 40
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Academie voor Verpleegkunde 730
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Academische Lerarenopleiding Primair Onderwijs 134
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Accountancy 106
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AD Ondernemen 1
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Algemene Lichamelijke Opvoeding 1
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Alo pabo 1
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Alo-pabo 5
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Alo/pabo 4
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Armoede en lokaal sociaal beleid 1
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Bachelor Psychology 1
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Bedrijfseconomie 71
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Bedrijfskunde 20
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Bestuurskunde en Overheidsmanagement 2
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Bio-informatica 27
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Biologie en Medisch Laboratoriumonderzoek 184
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BML - Medische Diagnostiek 5
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Bouwkunde 2
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Build Environment 27
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Business Class Ondernemerschap 1
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Chemie 6
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Chemische technologie 6
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Commerciële Economie 190
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Communicatie 153
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Communicatie, Media & IT 2
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Communication and Multimedia Design 9
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Conflictmanagement 1
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Elektrotechniek 15
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EMC LITERACY: LISTENING & SPEAKING 1
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EMCL CLINICAL LINGUISTICS 1
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Ergotherapie 32
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Ervaringsdeskundige in de Zorg 1
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Ervaringsdeskundigheid in Zorg en Welzijn 4
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EsthervanDelden 2
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Event Management 5
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Facility Management 481
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Finance & Control 3
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Finance & Control/Finance, Tax & Advice/Accountancy 39
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Finance&Control 6
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Financial Services Management 8
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Financieel Economisch Management 4
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Financiële criminaliteit 4
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Fiscaal Recht en Economie 2
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Fysiotherapeut 8
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Fysiotherapie 1144
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Game Design and Development 7
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Ggz agoog 1
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HBO 1
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HBO Bedrijfskunde 281
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HBO ICT 31
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HBO Management In De Zorg 8
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HBO Master In International Business 5
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HBO Master In International Business And Managemen 1
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HBO Rechten 621
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HBO Sociaal Juridische Dienstverlening 107
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HBO Sociaal Juridische Dienstverlening DEELTIJD 1
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HBO V 1
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HBO-Verpleegkunde 3
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Human Resource Management 147
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Human Resource Management BA 1
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Human Technology 2
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Industrieel Product Ontwerpen 1
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Instituut Voor Bedrijfskunde - Human Resource Management 7
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International Business 6
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International Business and Languages 57
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International Business and Management Studies 172
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International Communication 76
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INTERNATIONAL DEVELOPMENT 1
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INTERNATIONAL ECONOMIC DEVELOPMENT 1
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International finance & control 2
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International Marketing 3
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INTRODUCTION TO APPLIED COGNITIVE SCIENCE 1
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Journalism 1
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LANGUAGE AND COGNITION 1
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Leefstijlcoaching 1
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Leraar Primair Onderwijs 1
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Lerarenopleiding Basisonderwijs / PABO 58
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Lerarenopleiding Primair Onderwijs 8
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Logopedie 161
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Maatschappelijk Werk en Dienstverlening 110
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Management in de zorg 27
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Marketing Management 11
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Media, Informatie en Communicatie 1
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Medisch Beeldvormende en Radiotherapeutische Technieken 175
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Medische kennis / HBO-V 7
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Medische kennis / HBO V 4
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Minor 4-dimensionaal leiderschap 9
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Minor Bedrijfskundig Management 7
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Minor bioanalyse in geneesmiddelenonderzoek 3
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Minor conflictmanagement 24
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Minor Duurzame Organisaties 2
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Minor Eventmanagement 38
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Minor Financiële Criminaliteit 3
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Minor ggz 1
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Minor Healthy Ageing 5
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Minor Healthy Workplace 1
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Minor Human resource management 1
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Minor Inkoopmanagement 7
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Minor Journalism 1
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Minor Lengua y Cultura Española 1
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Minor Leraar Basisonderwijs 1
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Minor Managerial economics and finance 3
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Minor NIMA A en B 1
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Minor NIMA A plus 2
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Minor NIMA Marketing Plus 2
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Minor Oncologie 3
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Minor Rehabilitatie 4
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Minor Toegepaste Psychologie 73
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Module beargumenteren van zorg 1
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Mondzorgkunde 162
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MOZ/operatieassistent 1
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NIMA A 1
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NIMA A B 2
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NIMA B 1
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Observeren en Rapporteren Samenvatting de Bil 1
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Ondernemerschap & Retail Management 61
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Onderzoek 1
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Onderzoek doen nel verhoeven 1
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Oper 1
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Operatieassistent 55
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PABO Lerarenopleiding Basisonderwijs 126
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Personeel en Arbeid 4
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Persoonlijke ontwikkeling 1
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Politicologie 1
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Samenvatting Algemene Orthopedagogie 1
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Scriptie 1
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SGM 1
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Small Business & Retail Management 17
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Sociaal Juridische Dienstverlening 218
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Sociaal Pedagogische Hulpverlening 4
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Sociaal Pedagogische Hulpverlening / Social Work / MWD 163
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Sociaal Werk 167
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Sociologie 1
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Sport 1
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Sport, Gezondheid en Management 157
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Sportkunde 1
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Sports studies 2
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Statistics 2
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Technische Bedrijfskunde 153
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Toegepaste Psychologie 331
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Vastgoed & Makelaardij 48
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Vastgoed en Makelaardij 176
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Vastgoedkunde 3
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Verkorte Pabo 12
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Verpl 2
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Verpleegkunde 314
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Verpleegkunde / HBO V 246
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Verpleegkunde / HBO V deeltijd 90
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Verpleegkunde / HBO-V 892
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Verpleegkunde / HBO-V deeltijd 30
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Voeding en Diëtetiek 421
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Werktuigbouwkunde 6
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4-dimensionaal leiderschap 2
Laatste content Hanzehogeschool Groningen (HANZE)
Summary of: 
Research Skills for Social Work A. Whittaker 
Sage Publications, 2nd ed., 2012 
ISBN 9780857259271 
 
Chapter 1, 2, 3, 4, 5 & 7 
 
Written for a test given by the University of Aruba but could be useful for anyone that wants more information on research skills for social work. Supported with tables and pictures for a better understanding of the text. Written in English.
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- Samenvatting
- • 16 pagina's's •
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Hanzehogeschool Groningen•Introduction to practice based research
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Research Skills For Social Work • Whittaker, Andrew• ISBN 9780857259271
Voorbeeld 3 van de 16 pagina's
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Summary of: 
Research Skills for Social Work A. Whittaker 
Sage Publications, 2nd ed., 2012 
ISBN 9780857259271 
 
Chapter 1, 2, 3, 4, 5 & 7 
 
Written for a test given by the University of Aruba but could be useful for anyone that wants more information on research skills for social work. Supported with tables and pictures for a better understanding of the text. Written in English.
Deze samenvatting gaat over de hoofdstukken 1,2,3,12, en 13. Dit zijn alle hoofdstukken die je nodig hebt! Ik heb een 9.0 gehaald voor dit vak!
- Samenvatting
- • 17 pagina's's •
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Hanzehogeschool Groningen•CMS
Voorbeeld 3 van de 17 pagina's
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Deze samenvatting gaat over de hoofdstukken 1,2,3,12, en 13. Dit zijn alle hoofdstukken die je nodig hebt! Ik heb een 9.0 gehaald voor dit vak!
Dit is het eerste Economie vak van International Marketing. De samenvatting is helemaal compleet. Ik haalde een 8.5 voor dit vak met alleen deze samenvatting!
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- Samenvatting
- • 62 pagina's's •
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Hanzehogeschool Groningen•Economics and Business environment
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Economics and Business environment • W. Hulleman, A.J. Marijs• ISBN 9789001889432
Voorbeeld 4 van de 62 pagina's
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Dit is het eerste Economie vak van International Marketing. De samenvatting is helemaal compleet. Ik haalde een 8.5 voor dit vak met alleen deze samenvatting!
Dit is mijn samenvatting die ik heb gebruikt om te studeren voor Marketing 1 van Blok 1. Ik heb een 9.0 gehaald voor dit tentamen hiermee!
- Samenvatting
- • 45 pagina's's •
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Hanzehogeschool Groningen•Marketing 1
Voorbeeld 4 van de 45 pagina's
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Dit is mijn samenvatting die ik heb gebruikt om te studeren voor Marketing 1 van Blok 1. Ik heb een 9.0 gehaald voor dit tentamen hiermee!
Complete and accurate solutions for the 2025 Applied Cognitive Science exam, covering key topics like memory, attention, real-world applications, major psychologists, and cognitive methods.
- Tentamen (uitwerkingen)
- • 6 pagina's's •
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Hanzehogeschool Groningen•INTRODUCTION TO APPLIED COGNITIVE SCIENCE
Voorbeeld 2 van de 6 pagina's
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Complete and accurate solutions for the 2025 Applied Cognitive Science exam, covering key topics like memory, attention, real-world applications, major psychologists, and cognitive methods.
Language – Answerthe way we communicate meaning (spoken, written, or gestured) to ourselves and others. 
 
Phonemes – Answerthe smallest distinctive units of sound used in a language 
 
Morphemes – Answerthe smallest units of meaning in a language 
 
Grammar – Answerthe system of rules in a language that enable us to communicate with and understand others 
 
Semantics – Answerthe set of rules by which we derive meaning from morphemes, words, and sentences 
 
Overregularization – Answ...
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- • 13 pagina's's •
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Hanzehogeschool Groningen•LANGUAGE AND COGNITION
Voorbeeld 2 van de 13 pagina's
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Language – Answerthe way we communicate meaning (spoken, written, or gestured) to ourselves and others. 
 
Phonemes – Answerthe smallest distinctive units of sound used in a language 
 
Morphemes – Answerthe smallest units of meaning in a language 
 
Grammar – Answerthe system of rules in a language that enable us to communicate with and understand others 
 
Semantics – Answerthe set of rules by which we derive meaning from morphemes, words, and sentences 
 
Overregularization – Answ...
Know that listening and speaking are more than the aural and oral aspects of _______ - Answercommunication 
 
Understand that these two processes are closely _____ & they are _____ to language acquisition and to all aspects of literacy development – Answerinterrelated; foundational 
 
Assess listening and speaking skills and the ____ for learning these skills – Answerstrategies 
 
Assess listening and speaking separately, in connection with each other and in _____ with the other language art...
- Tentamen (uitwerkingen)
- • 25 pagina's's •
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Hanzehogeschool Groningen•EMC LITERACY: LISTENING
Voorbeeld 3 van de 25 pagina's
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Know that listening and speaking are more than the aural and oral aspects of _______ - Answercommunication 
 
Understand that these two processes are closely _____ & they are _____ to language acquisition and to all aspects of literacy development – Answerinterrelated; foundational 
 
Assess listening and speaking skills and the ____ for learning these skills – Answerstrategies 
 
Assess listening and speaking separately, in connection with each other and in _____ with the other language art...
Inflectional morphology – Answerchanges to a word that does not alter its underlying meaning 
 
Derivational morphology – Answerchanges to a word that DOES alter the meaning. 
Ex: develop and development 
 
Word – Answersmallest unit of grammar that can stand alone, separated with spaces in written language 
 
Lexicon – Answera mental dictionary 
 
Connectionism – Answera type of information-processing approach that emphasizes the simultaneous activity of numerous interconnected proces...
- Tentamen (uitwerkingen)
- • 12 pagina's's •
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Hanzehogeschool Groningen•EMCL CLINICAL LINGUISTICS
Voorbeeld 2 van de 12 pagina's
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Inflectional morphology – Answerchanges to a word that does not alter its underlying meaning 
 
Derivational morphology – Answerchanges to a word that DOES alter the meaning. 
Ex: develop and development 
 
Word – Answersmallest unit of grammar that can stand alone, separated with spaces in written language 
 
Lexicon – Answera mental dictionary 
 
Connectionism – Answera type of information-processing approach that emphasizes the simultaneous activity of numerous interconnected proces...
Countries with slow growth include all of the following EXCEPT: 
Madagascar 
Nigeria 
Kenya 
Venezuela – AnswerMadagascar 
 
Countries with rapid growth include all of the following EXCEPT: 
Indonesia 
South Korea 
Botswana 
Chile – AnswerChile 
 
Which of the following is NOT much of a problem in Botswana: 
Unemployment 
HIV/AIDS 
Inequality 
Corruption – AnswerCorruption 
 
Economists think that economic growth depends fundamentally on all of the following EXCEPT: 
Factor accumulation 
I...
- Tentamen (uitwerkingen)
- • 15 pagina's's •
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Hanzehogeschool Groningen•INTERNATIONAL ECONOMIC DEVELOPMENT
Voorbeeld 2 van de 15 pagina's
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Countries with slow growth include all of the following EXCEPT: 
Madagascar 
Nigeria 
Kenya 
Venezuela – AnswerMadagascar 
 
Countries with rapid growth include all of the following EXCEPT: 
Indonesia 
South Korea 
Botswana 
Chile – AnswerChile 
 
Which of the following is NOT much of a problem in Botswana: 
Unemployment 
HIV/AIDS 
Inequality 
Corruption – AnswerCorruption 
 
Economists think that economic growth depends fundamentally on all of the following EXCEPT: 
Factor accumulation 
I...
Colonial legacies - Answer- context was 18th century, newly industrialized Europe, needing resources to match their new technologically advanced speeds (steam engine) 
- Colonial technologies were arbitrarily implemented modern state apparatus used to represent state values. 
- 3 main: census, museums and maps 
- issue with census: arbitrary demarcation of group divisions, legitimized hierarchy among native groups 
- issue with museums: simplification, rewriting of history, tradition and local c...
- Tentamen (uitwerkingen)
- • 23 pagina's's •
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Hanzehogeschool Groningen•DDM International Business and Finance
Voorbeeld 3 van de 23 pagina's
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Colonial legacies - Answer- context was 18th century, newly industrialized Europe, needing resources to match their new technologically advanced speeds (steam engine) 
- Colonial technologies were arbitrarily implemented modern state apparatus used to represent state values. 
- 3 main: census, museums and maps 
- issue with census: arbitrary demarcation of group divisions, legitimized hierarchy among native groups 
- issue with museums: simplification, rewriting of history, tradition and local c...
This document contains a summary of 'Principles of Marketing'. It covers chapter 1,3,10,11,14,15,16,17. It's summarized from more then 600 pages to 70 pages.
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- Samenvatting
- • 71 pagina's's •
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Hanzehogeschool Groningen•Principles of Marketing
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Principles of Marketing • Philip Kotler, Gary Armstrong• ISBN 9780136708582
Voorbeeld 4 van de 71 pagina's
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This document contains a summary of 'Principles of Marketing'. It covers chapter 1,3,10,11,14,15,16,17. It's summarized from more then 600 pages to 70 pages.
This comprehensive chapter-by-chapter summary is tailored specifically for students at Hanze University Groningen preparing for the CAB7: ICB (International and Cross-cultural Behavior) exam. 
 
The summary breaks down: 
 
Key theories, models, and examples 
Cultural dimensions, leadership styles, negotiation strategies 
Cross-cultural management challenges and responses 
Essential terms, reflection questions, and practical insights 
Each section includes clear overviews, cultural comparisons, a...
- Samenvatting
- • 45 pagina's's •
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Hanzehogeschool Groningen•CAB7
Voorbeeld 4 van de 45 pagina's
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This comprehensive chapter-by-chapter summary is tailored specifically for students at Hanze University Groningen preparing for the CAB7: ICB (International and Cross-cultural Behavior) exam. 
 
The summary breaks down: 
 
Key theories, models, and examples 
Cultural dimensions, leadership styles, negotiation strategies 
Cross-cultural management challenges and responses 
Essential terms, reflection questions, and practical insights 
Each section includes clear overviews, cultural comparisons, a...
Dit document bevat de uitwerkingen van de modules ‘borgen van kwaliteit en veiligheid’ en ‘regisseren van zorg’. De modules zijn uitgewerkt op de spoedeisende hulp in het KCMC in Tanzania en zijn daarom in het Engels uitgewerkt. 
 
Beoordeling 
Borgen van kwaliteit en veiligheid: 8,5 
Regisseren van zorg: 9,1
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Hanzehogeschool Groningen•PLP 3
Voorbeeld 4 van de 86 pagina's
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Dit document bevat de uitwerkingen van de modules ‘borgen van kwaliteit en veiligheid’ en ‘regisseren van zorg’. De modules zijn uitgewerkt op de spoedeisende hulp in het KCMC in Tanzania en zijn daarom in het Engels uitgewerkt. 
 
Beoordeling 
Borgen van kwaliteit en veiligheid: 8,5 
Regisseren van zorg: 9,1
Dit document bevat de uitwerking voor de afstudeer module ‘beargumenteren van zorg’. Deze module is in Tanzania uitgevoerd en daarom in het Engels beschreven. De casus bestaat uit een trauma patiënt en speelt zich af op de spoedeisende hulp. Methoden die hierbij gebruikt zijn: Proactive Nursing van Marc Bakker, ABCDE-methodiek, SBAR, en de NNN-methode. 
 
De module is met een 7,0 beoordeeld.
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- • 46 pagina's's •
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Hanzehogeschool Groningen•PLP 3
Voorbeeld 4 van de 46 pagina's
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Dit document bevat de uitwerking voor de afstudeer module ‘beargumenteren van zorg’. Deze module is in Tanzania uitgevoerd en daarom in het Engels beschreven. De casus bestaat uit een trauma patiënt en speelt zich af op de spoedeisende hulp. Methoden die hierbij gebruikt zijn: Proactive Nursing van Marc Bakker, ABCDE-methodiek, SBAR, en de NNN-methode. 
 
De module is met een 7,0 beoordeeld.
I love this summary because it reads so logically in plain English with a logical layout. No fancy talk, just straight to the point. I've added a ton of visuals that are important. Also a test bank with common exam questions and answers, key concepts in 1 list, learning objectives and trends and developments for 2025. As complete as it gets.
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- Samenvatting
- • 108 pagina's's •
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Hanzehogeschool Groningen•Marketing the core 9th edition
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Marketing • Roger A. Kerin, Steven W. Hartley• ISBN 9781260729184
Voorbeeld 4 van de 108 pagina's
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I love this summary because it reads so logically in plain English with a logical layout. No fancy talk, just straight to the point. I've added a ton of visuals that are important. Also a test bank with common exam questions and answers, key concepts in 1 list, learning objectives and trends and developments for 2025. As complete as it gets.
If you don't have the time to read the book, this is you best bet. This English summary is read in 30 minutes and covers ALL chapters. Only the most important information. Including a test bank with answers, top 50 core concepts and learning objectives. Fast and easy.
- Boek
- Samenvatting
- • 39 pagina's's •
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Hanzehogeschool Groningen•Principles of Marketing 19th Global Edition Englis
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Principles of Marketing, Global Edition • Philip Kotler, Gary Armstrong• ISBN 9781292449364
Voorbeeld 4 van de 39 pagina's
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If you don't have the time to read the book, this is you best bet. This English summary is read in 30 minutes and covers ALL chapters. Only the most important information. Including a test bank with answers, top 50 core concepts and learning objectives. Fast and easy.
Essay Hydrogen Cars
- Essay
- • 31 pagina's's •
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Hanzehogeschool Groningen•Energy & Society
Voorbeeld 4 van de 31 pagina's
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Essay Hydrogen Cars
1. What is Organizational Behavior (OB)? 
1.1 The Importance of Interpersonal Skills 
In the 1980s, business schools emphasized technical management aspects, such as economics and finance. Over time, the role of interpersonal skills in managerial effectiveness became evident. A lack of interpersonal skills often hinders employee advancement. Integrating OB principles into workplaces can lead to positive outcomes: 
1.	Organizations that are good places to work achieve superior financial results. ...
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- Samenvatting
- • 7 pagina's's •
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Hanzehogeschool Groningen•CAB1- Organizational Behaviour
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Organizational Behavior, Global Edition • Stephen Robbins, Timothy Judge• ISBN 9781292450025
Voorbeeld 2 van de 7 pagina's
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1. What is Organizational Behavior (OB)? 
1.1 The Importance of Interpersonal Skills 
In the 1980s, business schools emphasized technical management aspects, such as economics and finance. Over time, the role of interpersonal skills in managerial effectiveness became evident. A lack of interpersonal skills often hinders employee advancement. Integrating OB principles into workplaces can lead to positive outcomes: 
1.	Organizations that are good places to work achieve superior financial results. ...
Chapter 1: What are Organizations? 
Organization Theory in Action 
The political economy of organizations serves as a theoretical framework centered on two pivotal concepts and their interaction: 
1.	Polity/Political System: This encompasses the organization’s constitution, norms, authority, power, and influence system. 
2.	Economy: Refers to the organization’s economic structures and processes—transforming raw materials into goods and services. 
Current Challenges 
Organizations face seve...
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- College aantekeningen
- • 16 pagina's's •
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Hanzehogeschool Groningen•CAB1- Organizational Theory and Design
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Organization Theory & Design • Richard L. Daft, Hugh Willmott• ISBN 9781473765900
Voorbeeld 3 van de 16 pagina's
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Chapter 1: What are Organizations? 
Organization Theory in Action 
The political economy of organizations serves as a theoretical framework centered on two pivotal concepts and their interaction: 
1.	Polity/Political System: This encompasses the organization’s constitution, norms, authority, power, and influence system. 
2.	Economy: Refers to the organization’s economic structures and processes—transforming raw materials into goods and services. 
Current Challenges 
Organizations face seve...
This document provides a detailed summary of key chapters from The Business of Marketing Research by Marco Vriens, Douwe Rademaker, and Rogier Verhulst (2021, First Edition). Topics covered include an introduction to marketing research, defining the MR problem and process, foundational research (U&A and segmentation), MR data, brand research, and product and advertising research. It focuses on the design, execution, and interpretation of research for marketing purposes, offering practical insigh...
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- Samenvatting
- • 95 pagina's's •
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Hanzehogeschool Groningen•CIVB20CSB
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The Business of Marketing Research • Marco Vriens, Douwe Rademaker, Rogier Verhulst• ISBN 9781516542772
Voorbeeld 4 van de 95 pagina's
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This document provides a detailed summary of key chapters from The Business of Marketing Research by Marco Vriens, Douwe Rademaker, and Rogier Verhulst (2021, First Edition). Topics covered include an introduction to marketing research, defining the MR problem and process, foundational research (U&A and segmentation), MR data, brand research, and product and advertising research. It focuses on the design, execution, and interpretation of research for marketing purposes, offering practical insigh...