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Sofiac94

Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper sofiac94.

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Total Summary Marketing Strategy - UVA - Master

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Week 1: Introduction Marketing Strategy - Porter(1996), What Is Strategy?, Harvard Business Review, nov-dec, p61-78  Collis&Rukstad (2008), Can you say what your strategy is?, Harvard business review, April, p82 90 - Morgan (2012), Marketing and business performance, Journal of the Academy of Marketing Science, vol 40:102–119 - Lemon,Rust& Zeithaml (2001). What drives customer equity? Marketing Management 10 (1), p20 Week 2: Internal&external analysis - Herhausen (2016), Unfold...

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  • Samenvatting
  •  • 43 pagina's • 
  • door sofiac94 • 
  • geupload  10-11-2017
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Total Summary Business Strategy & Sustainability - 2017

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Summary of all articles Business Strategy & Sustainability: - Friedman, M. 1970. The social responsibility of business is to increase its profits. New York Times, September 13. ‐ Porter, M.E., & Kramer, M.R. 2006. Strategy & society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12): 78‐92. ‐ Rangan, V. K., Chase, L. & Karim, S. 2015. The truth about CSR. Harvard Business Review, January‐February. ‐ Bhattacharya, C.B., & Polman,...

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  • Samenvatting
  •  • 59 pagina's • 
  • door sofiac94 • 
  • geupload  09-11-2017
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Theories of International Management Assignment - GRADE = 8

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Theories of International Management essay/assignment about two themes (of the five). Final Grade = 8

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  • Essay
  •  • 10 pagina's • 
  • door sofiac94 • 
  • geupload  22-03-2017
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Summary ALL articles of Marketing Management

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Articles:  De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63.  Challagalla, G., Murtha, B.R., & Jaworski (2014). Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms. Journal of Marketing, 78(4), 4-20.  Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation. International Journ...

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  • Samenvatting
  •  • 66 pagina's • 
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  • geupload  08-03-2017
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Summary Custom Made book Leadership and Management Chapter 1,2,3,4,5,6,7,8

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Summary Custom Made book Leadership and Management Chapter 1,2,3,4,5,6,7,8 Literature: Leadership and Management Custom made Year: 2016 ISBN: 9781308889474 Publisher: McGraw-Hill

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  • Samenvatting
  •  • 53 pagina's • 
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  • geupload  08-03-2017
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