Marketing strategy (6314M0179Y)

This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

A complete and comprehensive summary of all lectures and short notes on all manditory articles. Msc. Business Administration - Marketing Track 2018-2019.

All articles Marketing Strategy 2018/2019 everything you need to know!

All lectures Marketing Strategy 2018/2019 with explanations

Marketing Strategy summary and lecture slides 2018

Summary including all the discussed articles and lecture materials. Course code: 6314M1079

Marketing Strategy 2017/2018 - Summary of all content, including all class notes and required articles

Week 1: Introduction Marketing Strategy - Porter(1996), What Is Strategy?, Harvard Business Review, nov-dec, p61-78  Collis&Rukstad (2008), Can you say what your strategy is?, Harvard business review, April, p82 90 - Morgan (2012), Marketing and business performance, Journal of the Academy of Marketing Science, vol 40:102–119 - Lemon,Rust& Zeithaml (2001). What drives customer equity? Marketing Management 10 (1), p20 Week 2: Internal&external analysis - Herhausen (2016), Unfold...

Samenvatting Marketing Strategy course van Business administration master marketing track. (June 2016)