Mijanourademakers

This is a summary of all the relevant chapters for marketing management, given in the second year of International Business. It covers the exam-relevant chapters of the book 'Marketing Management custom edition for Maastricht University' compiled by Tim Hilken. Summarised chapters: CH8 Product, branding and packaging decisions; CH9 Developing new products; CH11 Services: the intangible product; CH13 Pricing concepts for establishing value; CH15 Retailing and omnichannel marketing; CH16 Adverti...

This is a summary of all of the relevant chapters from the book 'international business' by M. Peng and K. Meyer) for the course 'Global business', given in the second year of International Business. The summary contains all of the relevant information, but is not too extensively (otherwise you also could've read the book;) ).

This is a summary of all the articles for Management of Organisations. Not too extensive but all the important things for the exam are in there!

This summary is a summary of all the relevant chapters for Finance and Accounting in the second year of IB. Book for accounting: Financial Accounting, international financial reporting standards. By: Walter T. Harrison Jr. Charles T. Horngren C. William Thomas and Themin Suwardy. 9th edition. Book for finance: Corporate Finance. By: Jonathan Berk and Peter DeMarzo. 4th edition.

This is a summary of all the relevant chapters for the course Strategy in the first year of international business. From the book: Strategic Management 3e by Frank T. Rothaermel. All important information for the exam is in there!

This is a summary of all of the relevant chapters for Fundamentals of Supply Chain Management in the first year of International Business. From the book: Bozarth, C.C. and Handfield, R.B., 2016. Introduction to Operations and Supply Chain Management, Pearson Global Edition, Fourth edition.

This is a summary of all the relevant chapters for Finance in the first year of International Business. From the book 'Corporate Finance' by Jonathan Berk and Peter DeMarzo, fourth edition.

Summary of the book of Economics. Writers: Daron Acemoglu, David Laibson and John A. List. All exam relevant chapters summarised.

Summary of the book 'Management and Cost Accounting' by Alnoor Bhimani, Charles T. Horngren, Srikant M. Datar and Madhav Rajan. All exam relevant chapters.

This is a summary of all of the exam relevant content that is in the book 'Management of Organisations and Marketing'. Compiled from Boddy & Armstrong and Kotler (2017), Management of Organisations and Marketing, Harlow: Pearson Education, Second Edition. All Chapters except for Chapter 4 - Managing Internationally - only 4.1, 4.5, 4.6, 4.7 and 4.9 and for Chapter 16 - Sustainable Marketing – only from page 485 onwards.