Management of Organization and Marketing

This is a summary of all of the exam relevant content that is in the book 'Management of Organisations and Marketing'. Compiled from Boddy & Armstrong and Kotler (2017), Management of Organisations and Marketing, Harlow: Pearson Education, Second Edition. All Chapters except for Chapter 4 - Managing Internationally - only 4.1, 4.5, 4.6, 4.7 and 4.9 and for Chapter 16 - Sustainable Marketing – only from page 485 onwards.

Summary of the Marketing part of the first year course MoM in period 1. It contains chapters 1, 2, 3, 5, 6, 15 and part of 16. These are all the exam relevant chapters.

Management of Organization part of the course Management of Organization and Marketing

Marketing part of the course Management of Organization and Marketing