Westjohn Samenvattingen, Aantekeningen en Examens

Deze samenvatting bevat alle aantekeningen van de lecture clips, de live lectures en de nuttige artikelen. Handig voor bij het open boek tentamen! Artikelen in samenvatting: - Westjohn and Magnusson (2017) - Zhou (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Pallini and de Wulf - Trompenaars (1996) -> verwerkt in guest lecture Peverelli

Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

This document includes summaries of all the articles that are part of the study material for the tinal exam. The summary describes important terminlogy. Furthermore, the summary elaborates on the research frameworks, terminilogies, hyptohesis, existing literature and implications for emerging markets.

All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9

Lecture 1 Bloemer Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61, May-June, 92-102. Douglas, S. P., & Craig, C. S. (2011). Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing, 19(1), 82-101. Bloemer, J., Pluymaekers, M., & Odekerken, A. (2013). Trust and affective commitment as energizing forces for export performance. International Business Review, 22(2), 363-380. Lecture 2 van Zweden No literature Lecture...

samenvatting paper magnusson - spillover effects of prototype brand transgression