Risselada Samenvattingen, Aantekeningen en Examens
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Summary articles week 7 Managing Customer Experience and Value
- Samenvatting • 4 pagina's • 2024
- Ook in voordeelbundel
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- €3,49
- 1x verkocht
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Summary of the 2 articles of week 7 of MCEV, for RUG-students. 
The summarized articles are: 
Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. 
Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. 
Summary of the other weeks are also a...
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Samenvatting Praktische psychofarmacologie Molemans
- Samenvatting • 75 pagina's • 2023
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- €7,99
- 11x verkocht
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Deze samenvatting is gemaakt aan de hand van het boek Praktische psychofarmacologie en de powerpoints van de lessen farmacologie.
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Summary all articles Digital Marketing Intelligence 2022-2023
- Samenvatting • 50 pagina's • 2023
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- €8,07
- 6x verkocht
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Summary all articles Digital Marketing Intelligence 2022-2023 
 
- Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. 
- Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. 
- Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. 
- Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
- Samenvatting • 41 pagina's • 2022
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- €6,49
- 8x verkocht
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Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) 
- Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) 
- Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) 
- Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) 
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Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
- Samenvatting • 194 pagina's • 2020
- Ook in voordeelbundel
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- €4,99
- 1x verkocht
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I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. 

Article List:
Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances;

Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments;

Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
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Summary articles Consumer Psychology
- Samenvatting • 57 pagina's • 2020
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- €4,49
- 14x verkocht
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Summary of the articles and ted-talks for Consumer Psychology:
Week 1:
- Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class)
- Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
- Barry Schwartz (2006) - 

Week 2:
- Petty, R. E...
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Summary articles Consumer psychology
- Samenvatting • 32 pagina's • 2019
- Ook in voordeelbundel
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- €4,39
- 8x verkocht
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Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. 


Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077.

Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...
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Summary Consumer Psychology
- Samenvatting • 57 pagina's • 2018
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- €7,49
- 10x verkocht
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Summary Consumer Psychology 
Including Book Chapters, Articles, and Ted Talks

Textbook Chapter 1 – A historical context for understanding consumption
Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social
Psychology. The Handbook of Social Psychology 1:99-142.
Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
TED Barry Schwartz (2006)
Textbook Chapter 7 – Pers...
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Summary Papers Capita Selecta in Economics and Geography
- Samenvatting • 20 pagina's • 2018
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- €8,48
- 1x verkocht
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All the literature that will be tested in the exam. Summary of the following papers:

- Behrens, K., & Robert-Nicoud, F. (2009). Krugman’s Papers in Regional Science: The 100 dollar bill on the sidewalk is gone and the 2008 Nobel Prize well-deserved*. Papers in Regional Science, 88(2), 467–489.
- Boschma, R. A., & Frenken, K. (2006). Why is Economic Geography not an Evolutionary Science? Towards an Evolutionary Economic Geography. Journal of Economic Geography, 6(3), 273–302.
- Boschma, R....
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Consumer Phsychology_Summary_2018
- Samenvatting • 110 pagina's • 2018
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- €8,49
- 3x verkocht
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Summary of 
- All Lectures plus the following literature 


Week 1: Introduction

Textbook: Preface, chapter 1

Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office)

Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Barr...
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