Pre msc marketing Samenvattingen, Aantekeningen en Examens

Samenvatting Marketing Research Malholtra EBB085A05 Malhotra, Naresh K., Marketing Research – An Applied Orientation, 7th global edition, Pearson, 2019. ISBN 978-1292265636. Lilien, Gary L., Rangaswamy, A., and De Bruyn, A., Principles of Marketing Engineering and Analytics, 3rd edition, DecisionPro, 2017. ISBN 978-0985764821.

Very detailed ummary of the course International Bus.& Supply Chain Market. For business administration students or pre-MSc students (TOM and SCM). Chapters 1 to 13 of the given book Business-to-Business Customer Value Marketing, all 7 lectures and the 9 papers. Got a 8 for the exam using this summary!

This document consists out of a summary of the book "Human Resource Management; Functions, Applications and Skill Development" third edition with all of the chapters for the exam included.

The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc

De samenvatting voor het vak Behavioural Decision Making aan de Rijksuniversiteit Groningen. Alle lessen en de stof die opgegeven is naast de lessen is hier in samengevat. Hiermee heb ik zelf een ruime voldoende weten te halen.

All the lectures including notes on Digital Marketing Analytics. The Q&A's are included at the end.

All lectures of Behavioral Decision Making (BDM) of the RuG. It consists of a summary of all lectures, examples and the ted talks needed to watch for the exam.

Alle lecture aantekeningen met extra begrippen uitgelegd in 35 pagina's.

A summary of all relevant chapters of Grant's 'Contemporary Strategy Analysis' needed for the exam

A summary of all slides + notes and explanations Comments of the lecturer included